Role Description The Digital Specialist will support the planning, execution, optimization, and management of digital initiatives designed to strengthen online presence, improve customer engagement, increase digital reach, and support broader business objectives. The role covers a range of digital activities, including online campaigns, website management, digital content, analytics, social media, and digital customer experiences.

Key responsibilities include coordinating digital marketing campaigns across websites, search engines, social media, email, online advertising platforms, and other digital channels. The role will assist with campaign planning, audience targeting, content coordination, scheduling, execution, and performance monitoring.

The position will support website and digital platform management by updating content, reviewing page functionality, monitoring user experience, identifying technical or content issues, and coordinating improvements with relevant teams. The role will help ensure digital platforms remain accurate, accessible, engaging, and aligned with brand standards.

The Digital Specialist will monitor digital performance using analytics and reporting tools. Responsibilities may include analyzing website traffic, engagement, conversion rates, campaign results, audience behavior, and other key performance indicators to identify trends and opportunities for improvement.

Additional responsibilities include supporting SEO initiatives, social media activities, email marketing campaigns, digital content development, online promotions, customer engagement programs, and digital project coordination. The role may also conduct competitor research, market research, audience analysis, and digital trend monitoring.





The position will collaborate with marketing, content, design, sales, technology, product, and operations teams to deliver digital initiatives effectively. The role may prepare campaign reports, dashboards, presentations, performance summaries, and recommendations based on digital data.

The successful candidate should be digitally capable, analytical, creative, organized, and adaptable. Strong communication and problem-solving skills are essential, along with the ability to manage multiple digital activities and respond to changing priorities.

Qualifications

- Bachelor’s degree, diploma, or equivalent qualification in Digital Marketing, Marketing, Communications, Business Administration, Information Technology, Media, or a related field.
- Strong understanding of digital marketing, online customer engagement, digital platforms, and up-to-date marketing principles.
- Familiarity with SEO, SEM, social media marketing, email marketing, content marketing, online advertising, and digital campaign management.
- Ability to coordinate digital campaigns, content schedules, promotional activities, and online communications.
- Familiarity with platforms such as Google Analytics, Google Ads, Google Search Console, Meta Business Suite, LinkedIn Campaign Manager, HubSpot, or equivalent tools.
- Strong understanding of digital performance metrics, including traffic, engagement, click-through rates,



conversion rates, leads, and customer acquisition.
- Ability to analyze digital data and identify trends, performance gaps, opportunities, and areas for optimization.
- Familiarity with website content management systems such as WordPress, Drupal, Shopify, or equivalent platforms.
- Basic understanding of HTML, CSS, website structure, usability, and digital accessibility is advantageous.
- Strong understanding of social media platforms, digital content formats, audience engagement, and online communication practices.
- Familiarity with email marketing and marketing automation platforms is advantageous.
- Robust written and verbal communication skills with excellent attention to detail.
- Ability to create, edit, coordinate, and review digital content while maintaining brand consistency.
- Strong organizational and project-management skills with the ability to manage multiple campaigns, platforms, deadlines, and priorities.
- Ability to prepare digital performance reports, dashboards, presentations, and analytical summaries.
- Strong problem-solving skills with the ability to identify digital platform issues and coordinate appropriate solutions.
- Ability to collaborate effectively with marketing, content, design, technology, sales, and business teams.
- Familiarity with A/B testing, conversion optimization, customer journey analysis, and digital experimentation is advantageous.
- Strong awareness of emerging digital trends, technologies, platforms, and consumer behaviors.
- Proactive, creative, data-driven, and adaptable mindset with a strong focus on digital growth, customer engagement, performance optimization, and continuous improvement.

📌 Digital Specialist (Bhopal)
🏢 ✓ Opportunities in Sustainability
📍 Bhopal