Key Responsibilities

- Manage social media platforms including

Facebook, Instagram, LinkedIn, TikTok & YouTube

.

- Plan and manage monthly content calendars and social media campaigns.

- Create engaging static graphics, Reels, short-form videos and other digital content using Canva and video editing tools.

- Write

SEO-friendly blogs, social media content, ad copy and email content

.

- Plan, run and optimise

Meta Ads and Google Ads campaigns.

- Monitor ad performance, including

CPL, CPC, CTR, ROAS and conversions

, and make necessary optimisations.

- Manage email marketing campaigns and automation using Mailchimp

.

- Analyse marketing performance using

GA4 and platform insights and prepare regular reports.

- Maintain consistent brand identity, messaging, and content quality across multiple brands.

- Develop and support campaigns focused on lead generation, enquiries, and enrolments

.

Required Skills & Experience

- 3+ years of hands-on experience in digital marketing.

- Strong experience with

Meta Ads Manager and Google Ads

.





- Advanced knowledge of

Canva for social media graphics and marketing materials.

- Hands-on experience with

Mailchimp

, including email campaigns and automation.

- Experience creating and editing short-form video content

.

- Positive understanding of

SEO, social media marketing and paid advertising

.

- Working knowledge of

Google Analytics 4 (GA4)

.

- Excellent written and verbal English communication

.

- Strong organisational, analytical, and time-management skills.

- Ability to manage multiple brands, campaigns and deadlines simultaneously.

- Portfolio of previous digital marketing work is required.

Preferred

- Experience in the education, training or international education sector

.

- Knowledge of the

Australian education market

.

- Experience with

Semrush, Ahrefs, Google Search Console or WordPress

.

- Meta Blueprint or Google Ads certification.

📌 Digital Marketing Specialist (Ahmedabad)
🏢 Optimum Skills u0026 Educational Pathways
📍 Ahmedabad