*Role & responsibilities

A. Digital Marketing Strategy

- Develop and implement Vedastrams overall digital marketing and growth strategy.
- Define objectives, target audiences, platforms, content strategy and campaign priorities.
- Develop monthly, quarterly and annual digital growth plans.
- Identify opportunities to grow Vedastram across YouTube, Instagram, Facebook, Google and other relevant digital platforms.
- Develop strategies for audience acquisition, engagement, retention and conversion.
- Keep track of emerging digital trends, algorithms, formats, tools and technologies relevant to childrens content and education.

B. YouTube Growth & Strategy

- Develop and supervise the YouTube growth strategy for Vedastram.
- Analyse video performance, audience behaviour, CTR, retention, watch time, traffic sources, subscribers and other significant metrics.
- Develop strategies for improving thumbnails, titles, descriptions, keywords, playlists and publishing frequency.
- Identify high-performing content formats and recommend future content based on data.
- Develop strategies for Shorts, long-form videos, series, playlists and other YouTube formats.
- Monitor competitor and benchmark channels to identify opportunities and best practices.
- Work with the content team to optimize videos before and after publication.

C. Social Media Strategy & Supervision

- Develop content and growth strategies for Instagram, Facebook and other relevant platforms.
- Prepare monthly social media calendars in coordination with the content team.
- Supervise creation of reels, posts, stories, carousels and other social media formats.
- Ensure consistency of Vedastram’s brand identity,



messaging and communication.
- Monitor engagement, follower growth, reach and community response.
- Identify opportunities for collaborations with creators, educators, parents, schools and relevant brands.

D. Paid Digital Marketing

- Plan and supervise paid campaigns across platforms such as Google, YouTube, Meta and other relevant channels.
- Define campaign objectives, target audiences, budgets and KPIs.
- Coordinate with agencies or internal execution teams for campaign implementation.
- Monitor campaign performance and optimize budgets based on results.
- Analyse CAC, CPM, CPC, CTR, conversions, ROAS and other relevant metrics where applicable.
- Ensure that marketing budgets are utilized efficiently.

E. Data Analytics & Performance Management

- Establish a comprehensive digital marketing dashboard covering key KPIs.
- Analyse data from YouTube Analytics, Google Analytics, Meta and other relevant platforms.
- Identify trends, opportunities and problems through data.
- Prepare weekly/monthly performance reports for management.
- Compare actual performance against targets.
- Convert data into actionable recommendations for content and marketing teams.
- Conduct A/B testing wherever appropriate, particularly for thumbnails, titles, creatives, audiences and campaigns.

F.



Content Performance & Optimization

- Work closely with the content team to understand what content performs and why.
- Develop a data-driven content strategy based on audience interests and behaviour.
- Identify topics, formats, characters, themes and content categories with growth potential.
- Analyse performance of individual videos/posts and recommend improvements.
- Ensure that every major piece of content has a defined objective and measurable KPI.

G. Team & Agency Supervision

- Supervise digital marketing executives, social media teams, designers, video editors, agencies and freelancers.
- Allocate responsibilities and establish clear timelines.
- Review deliverables and ensure quality and consistency.
- Conduct regular performance reviews with the digital marketing team.
- Ensure that all planned campaigns and content are executed on schedule.
- Coordinate between internal teams and external agencies.

H. Digital Brand Building

- Strengthen Channel’s digital brand positioning.
- Ensure consistency in brand voice, visual identity and communication across platforms.
- Build a strong digital community around Vedastram’s content.
- Identify opportunities for influencer marketing, creator collaborations, partnerships and digital PR.
- Explore opportunities to build Vedastram into a recognizable children’s content and education brand.

Preferred candidate profile The ideal candidate is someone who can answer three questions continuously: - What should we do?

- How should we execute it?

- What is working and what should we change?

📌 Digital Marketing Specialist (Mumbai)
🏢 DEWERA EXIM LLP - Vedastram
📍 Mumbai