Role: Digital Marketing - Other

Industry Type: Gems & Jewellery

Department: Marketing

Employment Type: Full Time, Permanent

Role Category: Digital Marketing Education

PG: MBA or Related Marketing courses

About the Role

We are looking for a senior, results-driven Digital Marketing Manager to lead and scale our digital growth across performance, brand, and omnichannel retail initiatives. This role will own large digital budgets, manage high- performing internal teams and agencies, and play a critical role in driving revenue, store footfalls, and brand equity for a premium jewellery retail business.This position requires a rare balance of strategic thinking, execution excellence, analytical rigor and leadership maturity.

Key Responsibilities

Strategic Leadership

- Own the end-to-end digital marketing strategy covering both brand building and performance marketing
- Translate business goals into scalable digital growth plans across online sales and offline store visits
- Build annual and quarterly digital roadmaps aligned with revenue, margin, and brand objectives

Performance & Revenue Growth

- Lead high-scale revenue campaigns during peak retail seasons (festivals, weddings, launches)
- Develop and refine keyword strategies, audience segmentation, and funnel optimization
- Optimize campaigns for store visits, local discovery, and omnichannel attribution

Budget & ROI Ownership

- Manage and optimize annual digital marketing budgets
- Ensure strong ROI accountability, forecasting, and performance reporting
- Continuously reallocate spends based on channel performance and business priorities

Channel & Platform Ownership





- Lead execution and innovation across:
- Google Ads (Search, Performance Max, Display, YouTube)
- Meta Ads ecosystem (Facebook, Instagram)
- Drive experimentation with new formats, automation, and scaling frameworks

Analytics & Measurement

- Own performance tracking using GA4, GTM, attribution models, and CRM integrations
- Implement and leverage media mix modelling, brand lift studies, and incrementality testing
- Build dashboards and insights that guide leadership decisions

Retail & Omnichannel Marketing

- Design digital strategies that support multi-location retail growth
- Collaborate with regional and store teams to boost footfall, local demand, and conversion
- Align digital campaigns with in-store promotions, launches, and merchandising calendars

Agency & Partner Governance

- Lead and govern multiple performance, creative, and analytics agencies
- Set clear KPIs, review performance, and ensure delivery excellence
- Negotiate media, tech, and agency contracts for efficiency and impact

People & Cross-Functional Leadership

- Lead, mentor, and scale large in-house digital teams
- Work closely with Brand, E-commerce, Retail, CRM, IT, and Finance teams
- Act as a digital thought leader within the organization

Qualifications

- MBA (Marketing)



or Postgraduate degree in Digital Marketing
- Google, Meta and Analytics certifications preferred

Experience Requirements

- 3 TO 5 years of experience in digital marketing
- Minimum 3 +years leading large, high-performing teams
- Strong background in retail, luxury, or multi-location businesses preferred

Core Skill Set

- Strategic planning (Brand + Performance)
- Retail & multi-location digital marketing
- Budget ownership & ROI accountability
- Agency governance & vendor management
- Cross-functional leadership
- Keyword & audience strategy
- Scaling high-revenue campaigns
- Store visit & local optimization

Technical Expertise

- Google Ads: Search, Performance Max, Display, YouTube
- Meta Ads ecosystem
- GA4, Google Tag Manager, attribution models
- CRM integration & lifecycle marketing
- Media mix modelling & incrementality testing
- Marketing automation tools
- Brand lift & impact measurement

What Were Looking For

- A data-driven yet brand-sensitive leader
- Someone who thrives in scale, complexity, and accountability
- Deep understanding of consumer behavior in high-value retail
- Strong commercial mindset with creative problem-solving ability

Why Join Us

- Opportunity to lead digital growth for a jewellery brand
- Ownership of large budgets and high-impact decisions
- Direct influence on business revenue and brand direction
- Work in a fast-growing, ambitious, and entrepreneurial environment

Pay: ₹25,000.00 - ₹30,000.00 per month

Perks

- Health insurance
- Provident Fund

Work Location: In person

📌 Digital Marketing Manager (Madurai)
🏢 SRI KRISHNA NAGAI MALIGAI
📍 Madurai