Key Responsibilities

Digital Marketing &

- Performance Marketing

- Develop and execute end-to-end digital marketing strategies aligned with business growth objectives.

- Manage performance marketing campaigns across Google Ads, Meta, LinkedIn, Display, Affiliate, and other paid channels.

- Drive customer acquisition, lead generation, and conversion optimization through data-driven marketing initiatives.

- Monitor and optimize ROAS, ROI, CPA, CPC, and cost-per-conversion metrics.

- Conduct A/B testing and campaign experimentation to improve marketing effectiveness.

- Analyze campaign performance and identify opportunities for continuous optimization.

Website Management &

- Customer Experience

- Own the organization's website as the primary digital customer touchpoint.

- Drive website optimization for customer journeys, landing pages, navigation, and conversion funnels.

- Improve website engagement, bounce rate, traffic quality, and customer journey completion rates.

- Collaborate with UX/UI, technology, and content teams to enhance website experience and responsiveness.

- Ensure website performance, stability, and SEO best practices are maintained.

SEO &

- Organic Growth

- Lead end-to-end SEO strategy including technical SEO, on-page SEO, content optimization, and keyword strategy.

- Improve organic traffic, search rankings, and website visibility.

- Monitor SEO performance using analytics and search console tools.

- Drive sustainable organic customer acquisition through SEO governance and optimization.

Website Development &

- Optimization

- Coordinate website enhancements with development and design teams.

- Translate business requirements into actionable website improvements.

- Optimize landing pages and digital funnels for higher conversion rates.

- Ensure website releases follow testing, QA, and deployment governance processes.

Analytics &

- Reporting

- Track website traffic, user behavior,



engagement, funnel performance, and conversions.

- Build dashboards and performance reports using analytics tools.

- Identify customer journey drop-offs and recommend optimization initiatives.

- Drive continuous improvement through data analysis and experimentation.

Stakeholder &

- Agency Management

- Collaborate with Marketing, Sales, Product, Technology, Content, Analytics, and UX/UI teams.

- Manage external agencies for SEO, media buying, creative development, and website execution.

- Define project timelines, campaign objectives, and performance expectations.

- Ensure timely delivery and quality execution across digital initiatives.

Required Skills

- Performance Marketing (Google Ads, Meta Ads, LinkedIn Ads)

- SEO (Technical, On-page &
- Off-page)

- Website Management (CMS platforms)

- Google Analytics (GA4)

- Google Tag Manager

- Conversion Rate Optimization (CRO)

- A/B Testing

- Landing Page Optimization

- UI/UX Understanding

- Marketing Automation &

- CRM

- Digital Campaign Management

- Data Analysis &

- Reporting

- Stakeholder Management

Preferred Qualifications

- Bachelor's degree in Marketing, Business, Communications, or related field.

- Certifications in Google Ads, Google Analytics, SEO, or Digital Marketing are preferred.

Key Performance Indicators (KPIs)

- Digital Lead Generation &
- Business Growth

- Website Traffic &

- Organic Growth

- ROAS, ROI &

- CPA Improvement

- Conversion Rate Optimization

- Landing Page Performance

- Customer Journey Completion Rate

- Bounce Rate Reduction

- Website Engagement Metrics

- Campaign Performance &

- Acquisition Efficiency

Why Join Us?

- Opportunity to own the organization's digital growth strategy.

- Exposure to performance marketing, SEO, analytics, and website transformation.

- Cooperative work with business, technology, UX/UI, and marketing leadership.

- High-impact role driving measurable business outcomes through digital channels.

📌 Digital Marketing- Growth (Gurugram)
🏢 Canara HSBC Life Insurance
📍 Gurugram