Role & responsibilities

One of our leading clients in IT industry is looking for a Digital Marketing Executive to manage and strengthen the company's B2B digital presence and generate qualified business leads for its IT networking, industrial networking and rugged hardware products.

The candidate will be responsible for executing digital marketing campaigns across LinkedIn, Google, SEO, Email Marketing and Website, creating technical/product-focused content, tracking marketing leads and supporting the Sales team in converting digital opportunities into business.

Key Responsibilities

- Plan and execute B2B Digital Marketing campaigns across LinkedIn, Google and other relevant platforms.
- Manage Lead Generation campaigns through Google Ads, LinkedIn Ads, SEO and other digital channels.
- Generate qualified B2B leads, RFQs and sales opportunities aligned with business targets.
- Develop and publish technical/product-oriented content including product highlights, application-based posts, industry use cases, brochures and presentations.
- Manage website content, landing pages, SEO updates and conversion-focused improvements.
- Execute Email Marketing and Lead Nurturing campaigns and maintain proper MQL tracking.
- Coordinate with the Sales team for lead qualification, follow-up and conversion.
- Monitor Google Analytics, campaign performance, CPL, website traffic, engagement and lead conversion metrics.
- Prepare regular digital marketing reports with actionable recommendations.
- Support digital promotion before, during and after trade shows,



exhibitions and industry events.
- Maintain a content calendar and coordinate with internal teams, designers and external agencies/vendors.
- Monitor competitors, digital trends and industry developments to improve brand positioning and campaign effectiveness.

Preferred candidate profile Required Skills & Qualifications

- 12 years of experience in Digital Marketing / B2B Marketing / Lead Generation.
- Solid understanding of B2B Digital Marketing and Sales Funnels.
- Experience/exposure to IT Hardware, Networking, Industrial Products or Technology Products will be preferred.
- Working knowledge of LinkedIn Marketing, Google Ads, SEO and Email Marketing.
- Familiarity with Google Analytics, LinkedIn Campaign Manager and CRM/Email Marketing tools such as HubSpot or Mailchimp will be an advantage.
- Strong content writing, communication and analytical skills.
- Ability to work independently with an ownership-driven approach.
- Graduate/Postgraduate in Marketing, Business Administration or a related field.

Key Skills / Keywords Digital Marketing | B2B Marketing | B2B Lead Generation | IT Hardware | Networking Products | Industrial Networking | Rugged Hardware | LinkedIn Marketing | LinkedIn Ads | Google Ads | SEO | SEM | Lead Nurturing | Email Marketing | Website Management | Google Analytics | CRM | MQL | RFQ Generation | Content Marketing | Marketing Automation | Trade Shows | Exhibition Marketing

Salary: Up to 5 LPA, depending on experience and suitability.

📌 Digital Marketing ExecutiveB IT Industrial Networking Products (Mumbai)
🏢 Job Search
📍 Mumbai