Offshore Fares Specialist Pvt Ltd is the international airfare division of CDV Holidays , focused on providing travel professionals with competitive global airfare solutions beyond conventional distribution channels.

We specialize in SOTO airfare solutions for itineraries originating from markets including the USA, Canada, UK, Australia, New Zealand, UAE, Saudi Arabia, Singapore, South Africa, Turkey and several African countries.

Offshore Fares also serves as the General Sales Agent in India for Yeti Airlines and Tara Air , supporting their growth through the Indian travel trade.

By combining robust airline relationships, an international supplier network, technology and deep industry expertise, we help travel agencies access better airfare opportunities, improve customer value and enhance profitability.

As we continue to grow, we are looking for a creative, commercially minded and hands-on Digital Marketing & Content Executive to help build our brand, engage the travel trade and generate business opportunities.

About the Role

This is not simply a social media or content-creation role.

You will help build and execute Offshore Fares' digital marketing strategy across content, social media, email, WhatsApp, website, digital campaigns and brand communication .

You will work closely with Sales, Operations, Management and airline partners to turn our expertise in international airfare, SOTO fares, airline products and travel insights into content and campaigns that attract the right audience and contribute directly to business growth.

Key Deliverables The role will be driven by five key outcomes:

1. Grab Attention

Create content and campaigns that reach the right audience — Travel Agents, TMCs, Tour Operators, Consolidators and other travel professionals .

1. Educate & Add Value

Create useful and insightful content around international airfare, SOTO fares, airline products, travel markets, industry trends and opportunities that help travel professionals improve their business.
1. Establish Credibility

Position Offshore Fares as a credible authority in international airfare distribution and travel-trade solutions through industry insights, expertise, airline relationships, success stories and thought leadership.

1. Build Relationships

Create meaningful engagement with the travel trade through LinkedIn, social media, email, WhatsApp, events and other relevant channels ,



turning an audience into an engaged business community.

1. Generate Leads

The ultimate commercial objective is to generate qualified leads for the Sales team through campaigns, content, landing pages, lead forms, email/WhatsApp marketing and other digital initiatives. Marketing success will be measured not only by reach and engagement, but by the quality and quantity of qualified business opportunities generated.

Key Responsibilities - Content & Social Media

- Develop and manage a monthly content calendar.
- Create content for LinkedIn, Instagram, Facebook and other relevant platforms.
- Develop educational, industry, product and thought-leadership content.
- Repurpose content across multiple formats and platforms.
- Support leadership/founder-led content.
- Monitor engagement and continuously improve content performance.

Creative & Video
- Create social media creatives, carousels, infographics, presentations and promotional assets using Canva or similar tools.
- Create and edit short-form videos, reels and basic promotional videos.
- Maintain consistency in brand identity and communication.

Digital Campaigns & Lead Generation
- Plan and execute B2B digital campaigns.
- Support campaigns across LinkedIn, Google, Meta and other relevant platforms.
- Develop campaign messaging, creatives, landing pages and calls-to-action.
- Track leads and campaign performance and optimise based on results.

Email & WhatsApp Marketing
- Develop targeted campaigns for travel agents and industry professionals.
- Create WhatsApp marketing communication and creatives.
- Segment audiences and monitor campaign engagement.

Website & SEO
- Maintain and update website content.
- Develop blogs, articles and educational resources.
- Support basic SEO and keyword research.
- Identify opportunities to improve website traffic and lead generation.

Airline & Travel Trade Marketing
- Support marketing initiatives for Yeti Airlines and Tara Air .
- Create airline product and promotional communication.




- Support agent workshops, trade events and market activities.
- Convert events and market visits into relevant marketing content.

Analytics & Reporting
- Monitor website, social media, email and campaign performance.
- Track reach, engagement, enquiries and qualified leads.
- Prepare regular marketing reports and recommend improvements.

What We're Looking ForExperience
- 2–4 years of experience in Digital Marketing, Content Marketing, Social Media Marketing or a similar role.
- B2B marketing experience preferred.
- Experience in Travel, Aviation, Tourism or Hospitality is an advantage.

Skills
- Strong content writing and copywriting.
- Social media management and content strategy.
- Digital campaign and lead-generation experience.
- Canva / basic graphic design.
- Short-form video editing.
- Email and WhatsApp marketing.
- Basic SEO and website content management.
- Marketing analytics and performance tracking.
- Solid communication and coordination skills.

You Should Be
- Creative and able to turn ideas into compelling content.
- Commercially minded and focused on business outcomes.
- Hands-on rather than purely strategic.
- Proactive and willing to experiment.
- Analytical and comfortable using data.
- Detail-oriented , especially when communicating airfare and airline information.
- Comfortable working in a fast-growing, entrepreneurial environment.

Why Join Offshore Fares? This is an prospect to join a growing specialist international airfare business at an exciting stage of its development.

You will not simply manage social media. You will have the opportunity to help build the marketing function, shape the brand, develop the content strategy and directly contribute to business growth .

You will gain exposure to:

? International airfare distribution

✈️ SOTO airfare solutions

? Airline GSA business

? B2B marketing & lead generation

? Travel technology & digital transformation

? International travel markets

Ready to Build Something Meaningful?

If you are someone who can capture attention, create value, build credibility, develop relationships and ultimately generate business , we'd like to hear from you.

? Send your CV to: [email protected]

Offshore Fares Specialist Pvt Ltd A Division of CDV Holidays

Build the brand. Engage the industry. Generate growth.

📌 Digital Marketing & Content Executive (Bengaluru)
🏢 Offshore Fares Specialist
📍 Bengaluru