Position

Digital Marketing Head

Location

Delhi

Reporting To

VP/ Director

Department

Digital Marketing

Job Summary

We are looking for a result-oriented Digital Marketing Manager to drive patient acquisition, brand awareness, lead generation, and revenue growth for our Ayurveda hospital chain. The candidate will be responsible for planning, executing, and optimizing digital marketing campaigns across multiple channels while ensuring maximum ROI and high-quality patient leads.

Key Responsibilities

Performance Marketing

Plan and manage Meta (Facebook & Instagram), Google Ads, YouTube, and other paid campaigns.

Optimize Cost Per Lead (CPL), Cost Per Acquisition (CPA), and Return on Ad Spend (ROAS).

Scale campaigns based on performance and business objectives.

Monitor daily budgets and campaign performance.

Lead Generation & Conversion

Generate qualified leads for OPD consultations, treatment packages, and insurance programs.

Work closely with call center and sales teams to improve lead-to-patient conversion.

Analyze lead quality and recommend improvements.

Website & SEO

Manage website performance and user experience.

Implement SEO strategies to improve organic rankings.

Coordinate with developers for landing pages and conversion optimization.

Monitor website traffic, bounce rates, and conversion metrics.

Social Media Management

Develop and execute content strategies across social media platforms.

Coordinate with content creators, designers, and video editors.

Increase engagement, reach, and brand visibility.

Manage online reputation and patient reviews.

Analytics & Reporting

Track KPIs using Google Analytics, Meta Business Suite, Google Tag Manager, and CRM dashboards.

Prepare daily, weekly,



and monthly performance reports.

Identify growth opportunities through data analysis.

CRM & Marketing Automation

Integrate digital campaigns with CRM systems.

Create lead nurturing workflows through WhatsApp, SMS, email, and automated journeys.

Improve retention and reactivation campaigns.

Team Management

Manage internal marketing team and external agencies.

Set performance targets and ensure timely execution.

Conduct regular training and performance reviews.

Required Qualifications

Bachelor’s degree in Marketing, Business, Digital Marketing, or related field.

MBA (Marketing) preferred.

Certifications in Google Ads, Google Analytics, Meta Ads, or Digital Marketing preferred.

Experience

5–8 years of experience in Digital Marketing.

Minimum 2–3 years in healthcare, hospitals, wellness, Ayurveda, Ayurveda Hospital chain

Proven experience managing monthly ad spends of ₹20 lakh .

Robust track record in lead generation and patient acquisition.

Required Skills

Google Ads

Meta Ads

SEO & SEM

Google Analytics 4

Google Tag Manager

CRM Management

Marketing Automation

Conversion Rate Optimization (CRO)

Lead Funnel Management

Budget Planning & Forecasting

Team Leadership

Key Performance Indicators (KPIs)

Monthly Lead Generation Target

Cost Per Lead (CPL)

Cost Per Acquisition (CPA)

Lead-to-Consultation Conversion Rate

Patient Acquisition Revenue

Website Traffic Growth

Organic Ranking Improvement

Return on Ad Spend (ROAS)

Social Media Engagement & Reach

Preferred Industry Experience

Candidates from

Ayurveda Hospitals

Healthcare Chains

Multi-specialty Hospitals

Wellness Clinics will be preferred.

Pay: ₹1,200,000.00 - ₹2,000,000.00 per year

Work Location: In person

📌 Digital Head (Azadpur)
🏢 Karma Ayurveda
📍 Azadpur