/n Location: Pune /n Department: Demand Generation / Marketing /n Experience: Freshers to 3 years /n Employment Type: Full-time /n /n Role Overview /n We are looking for a Demand Generation Executive to support and execute B2B demand generation campaigns for global clients. The role involves identifying and engaging target audiences, executing multi-channel campaigns, generating and qualifying leads, maintaining campaign data and working closely with internal sales and marketing teams to deliver measurable results. /n /n Freshers are welcome to apply. We are looking for candidates with strong communication skills, a willingness to learn and a genuine interest in B2B marketing, lead generation and digital outreach. /n /n Key Responsibilities /n /n

- Execute B2B demand generation and lead generation campaigns across multiple channels.

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- Research and identify relevant companies, decision-makers and target accounts based on defined campaign criteria.

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- Build, maintain and update accurate prospect and customer databases.

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- Conduct prospect and market research to identify potential business opportunities.

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- Engage prospects through email, telephone and other approved outreach channels.

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- Understand prospect requirements and capture relevant information.

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- Qualify leads against predefined campaign criteria and ensure accurate lead handover to the relevant teams.

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- Perform data verification, cleansing and enrichment to maintain high-quality prospect information.

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- Track campaign performance, lead volumes, conversion metrics and productivity against defined targets.

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- Maintain accurate records in CRM and campaign management platforms.

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- Coordinate with internal teams to ensure timely campaign execution.

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- Follow campaign guidelines, quality standards and defined processes.

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- Meet individual productivity, quality and campaign targets consistently.

/n /n /n Candidate Profile /n /n

- Freshers are welcome to apply.

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- Candidates with 1–3 years of experience in B2B lead generation, demand generation, inside sales, digital marketing, telemarketing, content syndication or a similar role will be preferred.

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- Strong verbal and written English communication skills.

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- Good interpersonal and listening skills.

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- Interest in B2B marketing, sales and digital outreach.

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- Comfortable working with data and conducting online research.

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- Basic knowledge of MS Excel/Google Sheets and MS Office.

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- Good attention to detail and ability to maintain accurate information.

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- Strong follow-up and time-management skills.

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- Target-oriented and comfortable working in a quick-paced environment.

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- Positive attitude with a strong willingness to learn and grow.

/n /n /n Key Skills /n Communication | B2B Lead Generation | Prospect Research | Lead Qualification | Data Management | Inside Sales | Email Outreach | CRM | Digital Marketing | MS Excel | Customer Engagement /n /n What We Offer /n /n

- Opportunity to work on global B2B marketing campaigns

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- Exposure to international markets and clients

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- Hands-on experience in demand generation and lead management

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- Learning and growth opportunities

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- A fast-paced and performance-driven work environment

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📌 Demand Generation Executive (Pune)
🏢 On Direct Marketing Services
📍 Pune