Department: Sales & CRM

Reports To: GM – Sales / Management

Industry: Real Estate

ROLE PURPOSE The MIS Analyst will be responsible for managing, analysing, and reporting sales and CRM data to support business decision-making. The role requires robust experience in Sell.Do CRM, real estate sales processes, lead management, funnel analysis, and MIS reporting.

KEY RESPONSIBILITIES

- Manage and maintain sales, leads, customer, and CRM data using Sell.Do CRM.
- Extract, analyse, and prepare daily, weekly, and monthly MIS reports.
- Monitor the complete lead lifecycle—from lead generation to site visit, booking, and closure.
- Prepare reports on lead sources, lead allocation, follow-up status, conversion rates, and sales performance.
- Analyse sales funnels and identify lead leakage, ageing leads, and conversion gaps.
- Monitor CRM data accuracy and ensure proper data hygiene across the system.
- Prepare management dashboards and reports for Sales and Marketing teams.
- Track team performance, including calls, follow-ups, site visits, bookings, and conversions.
- Analyse campaign and source-wise lead performance in coordination with the Marketing team.
- Identify duplicate, inactive, unqualified, and stale leads and ensure necessary action is taken.
- Support management with data-driven insights for improving sales and operational performance.
- Coordinate with Sales, Pre-Sales, CRM, and Marketing teams for accurate reporting.
- Ensure timely submission of all scheduled MIS reports.

KEY SKILLS
- Strong hands-on experience in Sell.Do CRM.




- Excellent knowledge of real estate sales and lead management processes.
- Advanced knowledge of Microsoft Excel, including Pivot Tables, VLOOKUP/XLOOKUP, formulas, charts, and dashboards.
- Strong analytical and data interpretation skills.
- Knowledge of CRM reports, sales funnel analysis, and conversion tracking.
- Ability to identify data discrepancies and maintain data accuracy.
- Strong reporting and presentation skills.
- Good communication and coordination abilities.
- Knowledge of Power BI or other reporting tools will be an added advantage.

QUALIFICATIONS & EXPERIENCE
- Bachelor’s degree in Business Administration, Commerce, Statistics, Data Analytics, or a related field.
- Minimum 3–5 years of experience as an MIS Analyst / CRM Analyst / Sales MIS Executive.
- Mandatory experience in the Real Estate industry.
- Hands-on experience in Sell.Do CRM is mandatory.
- Experience in analysing real estate leads, site visits, bookings, cancellations, and sales conversions is preferred.

PERFORMANCE EXPECTATIONS
- Accurate and timely MIS reporting.
- High CRM data accuracy and data hygiene.
- Effective monitoring of lead and sales funnel performance.
- Identification and reporting of lead leakage and ageing leads.
- Timely management dashboards and actionable business insights.
- Improved visibility of sales, marketing, and CRM performance.

Pay: ₹30,000.00 - ₹50,000.00 per month

Benefits

- Leave encashment
- Provident Fund

Work Location: In person

📌 CRM & Lead Generation Manager (Coimbatore)
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