We are hiring for Creative / Brand Design Lead /n Location: Noida, Sector 80 /n Joining: Immediate Joiner Preferred /n About The Cinnamon Kitchen /n The Cinnamon Kitchen (TCK) is a D2C health-snacks and bakery brand building a modern, premium and differentiated presence in the better-for-you food space. /n We are looking for a Creative / Brand Design Lead to take end-to-end ownership of how TCK looks, feels and communicates across all consumer touchpoints. /n The Role /n You will lead TCK's creative direction across: /n · Brand identity and visual communication /n · Campaigns and product launches /n · Social and digital content /n · Photography and video direction /n · Paid-media creative /n · Creative team and agency output /n You will work closely with the Founder, Marketing and Content teams to turn brand objectives into strong creative concepts and high-quality execution. /n Key Responsibilities /n Creative & Brand Direction /n · Own and evolve TCK's visual identity across all touchpoints. /n · Maintain a consistent, premium and recognisable brand aesthetic. /n · Develop creative concepts, moodboards and visual directions for campaigns and launches. /n · Set and maintain a high creative quality bar across the brand. /n · Lead creative direction for product launches, seasonal campaigns and brand initiatives. /n · Lead the visual direction across Instagram and other digital platforms. /n · Oversee static, carousel, video, motion and other digital-first creative formats. /n · Develop creative concepts and visual directions for social, UGC and performance marketing. /n Art Direction & Shoots /n · Plan and direct product shoots from concept to final delivery. /n · Create shoot briefs, moodboards, styling directions and shot lists. /n · Coordinate photographers, videographers, agencies and other external partners.



/n · Decide what should be handled in-house versus externally. /n · Review final assets and ensure they meet TCK's creative standards. /n Team & Agency Leadership /n · Lead and mentor the existing creative team, including designers and UGC creators. /n · Set priorities, delegate work and provide explicit, actionable feedback. /n · Manage external agencies, freelancers and creative partners. /n · Ensure all internal and external output meets TCK's creative standards. /n · Identify resource or capability gaps and recommend solutions when required. /n What We're Looking For /n · 4–7 years of experience in branding, creative design, art direction or a related field. /n · Strong portfolio demonstrating brand identity, campaigns, digital creative and art direction. /n · Experience working with consumer-facing brands; F&B;, FMCG, D2C, lifestyle or wellness is a plus. /n · Strong understanding of premium visual communication, composition and visual storytelling. /n · Strong conceptual thinking — able to develop an idea, not just execute a brief. /n · Experience managing or directing photoshoots and creative productions. /n · Experience leading designers, freelancers or agencies. /n · Strong ownership, communication skills and attention to detail. /n · Comfortable working in a fast-paced, high-ownership environment. /n Why Join TCK? /n · Own the visual identity of a growing consumer brand. /n · Work directly with the Founder and lead team. /n · Have significant creative ownership and decision-making authority. /n · Work across branding, campaigns, packaging, content, photography, video and performance. /n · Build and shape the creative function as the brand scales. /n To Apply: /n Send your resume and portfolio to [email protected] /n Subject line: Creative lead – Your Name

📌 Creative / Brand Design Lead (Noida)
🏢 The Cinnamon Kitchen
📍 Noida