27 Aug
|
Whip and Stir Media
|
India
27 Aug
Whip and Stir Media
India
Content Writer / Creative Copywriter
Location: Hyderabad
Job Type: Full-Time | On-Site
Experience Required: Minimum 1 year of agency experience
Education: Basic undergraduate degree required
About Whip & Stir Media
Whip & Stir Media is a Hyderabad-based, design-centric digital marketing and creative agency.
We work across branding, logo design, social media content and management, website development, e-commerce, SEO & AEO content, invitations, presentations and other creative brand collaterals.
Creativity and strong design thinking sit at the centre of the work we do. We work with brands across different industries, which means every project requires a different tone, idea and approach.
We are looking for a Content Writer / Creative Copywriter who can think beyond captions and create strong ideas, hooks and stories that can translate into compelling social media content.
What You'll Be Doing
- Develop creative content ideas for social media campaigns, statics, carousels, reels and stories.
- Write strong hooks, headlines, carousel copy, reel scripts, captions and CTAs.
- Think visually while writing and clearly communicate the visual direction to designers and editors.
- Understand different client industries, audiences and brand voices.
- Create monthly content ideas in collaboration with the Social Media & Account Manager.
- Research current trends, industry conversations and relevant topical opportunities.
- Write website copy, landing-page content and brand communication when required.
- Write SEO- and AEO-focused blogs and long-form content.
- Convert complex topics into simple, engaging and social-first communication.
- Review content for grammar, accuracy, tone and brand consistency.
- Study client social media performance and understand what type of content is working.
- Analyse social media analytics including reach, engagement, shares, saves, watch time and other key metrics.
- Contribute to and prepare monthly social media performance reports for assigned clients .
- Track previous monthly performance and use those insights to improve future content.
- Coordinate with designers, editors and account managers to ensure content is completed within agreed timelines.
What We're Looking For
- Minimum 1 year of experience working in a digital marketing, advertising, branding or social media agency .
- Strong creative and conceptual thinking.
- Excellent command of written English.
- Ability to write differently for different brands and industries.
- Strong understanding of Instagram, LinkedIn and other major social platforms.
- Ability to write social-first content rather than generic advertising copy.
- Basic understanding of social media metrics and analytics.
- Ability to interpret data and identify what content formats and themes are performing.
- Comfortable using AI and research tools as part of the workflow without producing generic AI-style content.
- Good organisational skills and the ability to work across multiple clients simultaneously.
- Ability to work collaboratively with designers, video editors and account managers.
- Basic undergraduate degree required.
- Must be comfortable working full time from our Hyderabad office .
This Role Is Ideal For Someone Who Can take a simple brief and turn it into:
Idea → Hook → Content → Visual Direction → Caption → CTA rather than simply writing captions after a design has already been created.
📌 Copywriter (India)
🏢 Whip and Stir Media
📍 India