We are a fast-growing US-based women's fashion eCommerce brand selling dresses through Shopify. Our business invests heavily in Google Ads, Meta Ads, Email Marketing, SEO, Affiliate Marketing, Organic Social Media, and other customer acquisition channels .

We are looking for an experienced Conversion Tracking & Marketing Analytics Specialist who can build and maintain accurate tracking across all marketing platforms, identify the true source of every sale, and provide actionable insights that improve marketing performance and ROI.

If you are passionate about analytics, attribution, and solving complex tracking challenges, we'd love to hear from you.

Key Responsibilities

- Own the complete conversion tracking ecosystem across Shopify and all marketing platforms.
- Configure, audit, and optimize Google Analytics 4 (GA4), Google Tag Manager (GTM), Shopify, and Google Ads conversion tracking.
- Implement and maintain accurate tracking for:
- Google Ads
- Meta Ads (Facebook & Instagram)
- Klaviyo Email Marketing
- Affiliate Marketing Platforms
- Organic Search
- Organic Social
- Referral Traffic
- Ensure all purchase events, leads, micro-conversions, and customer interactions are tracked correctly.
- Set up and maintain Meta Pixel, Conversion API (CAPI), Enhanced Conversions, and first-party tracking.
- Build attribution models to identify:
- Highest revenue channels
- Best-performing campaigns
- Highest-converting keywords
- Customer acquisition journeys
- Revenue contribution by channel
- Investigate and resolve:
- Missing conversions
- Duplicate events
- Attribution mismatches
- Tracking discrepancies between platforms
- Data accuracy issues




- Create executive dashboards using Looker Studio and provide weekly/monthly performance reports.
- Work closely with the Paid Ads, SEO, Email Marketing, Affiliate Marketing, CRO, and Development teams to ensure accurate data collection.
- Recommend tracking improvements that increase reporting accuracy, conversion rate, and marketing ROI.
- Stay updated with the latest GA4, GTM, Meta, Shopify, and privacy/tracking changes.

Required Qualifications
- 5+ years of hands-on experience in Marketing Analytics, Conversion Tracking, or Digital Analytics.
- Strong expertise in:
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Shopify
- Google Ads Conversion Tracking
- Experience implementing:
- Meta Pixel
- Conversion API (CAPI)
- Enhanced Conversions
- UTM tracking strategy
- Strong understanding of:
- Attribution models
- Customer journey analysis
- Event tracking
- Ecommerce analytics
- Marketing funnel analysis
- Experience with Looker Studio or similar reporting tools.
- Ability to independently troubleshoot complex tracking and attribution issues.
- Excellent analytical, reporting, and problem-solving skills.

Preferred Qualifications
- Experience working with international Shopify eCommerce brands , preferably in fashion or apparel.
- Experience supporting multiple acquisition channels simultaneously.
- Hands-on experience with:
- Klaviyo
- Affiliate marketing platforms
- Microsoft Clarity
- Hotjar
- Other CRO and analytics tools
- Knowledge of server-side tracking and up-to-date privacy-focused measurement solutions.
- Experience collaborating with marketing and development teams.

📌 Conversion Tracking & Marketing Analytics SpecialistGTM & Shopify) (India)
🏢 Swastika Web Technology
📍 India