– Content Writer (Marketing)

Experience: 2–3 Years

Department: Marketing

Role: Content Writer

Job Summary

We are looking for a Content Writer with 2–3 years of experience to create engaging, research-driven content that supports brand, marketing, SEO, and business objectives.

Key Responsibilities

1.

Content

Creation

- Write blogs, articles, website content, social media copy, campaign content, scripts, and marketing communication.

- Develop clear, engaging, and audience-focused content across formats and platforms.

- Research topics, trends, competitors, audience interests, and search behaviour.

- Ensure all content is accurate, relevant, grammatically correct, and aligned with brand guidelines.

2. SEO &

- Search

- Create and optimise content using SEO best practices, including keywords, search intent, headings, metadata, internal linking, and readability.

- Understand and apply AEO and GEO principles to improve content visibility across search engines and AI platforms.

- Identify content gaps, keyword opportunities, and emerging topics.

- Track content performance and recommend improvements.

3.

Content

Planning &

- Strategy

- Contribute to content strategy and content calendars across blogs, campaigns, social media, and digital platforms.





- Develop content ideas aligned with business goals, audience needs, and marketing campaigns.

- Stay updated with content trends, formats, platforms, and competitor activity.

4. Collaboration &

- Ownership

- Work with marketing, design, digital, product, and other teams to develop effective content.

- Manage content projects from brief to research, writing, review, optimisation, and publishing.

- Coordinate with freelance writers when required and ensure quality and timely delivery.

- Maintain 95%+ on-time delivery of planned content.

Key Skills &
- Competencies

- Excellent English writing, editing, and communication skills.

- Strong research, storytelling, and content ideation skills.

- Good understanding of SEO, search intent, AEO, and GEO.

- Ability to simplify complex topics and write for different audiences.

- Strong ownership, attention to detail, and ability to meet deadlines.

- Creative, proactive, and comfortable working in a fast-paced marketing setting.

Good to Have

- Experience in Education, EdTech, Publishing, or student-focused brands.

- Experience with social media copy, reels/scripts, campaign communication, or digital marketing.

- Familiarity with SEO and content analytics tools.

📌 Content Writer (Mumbai)
🏢 Target Publications
📍 Mumbai