RIVYA is a fine jewellery brand based in Jaipur. We're looking for a writer who can build the story around the brand and make sure that story is found, whether someone is searching Google or asking an AI.
What you'll write
- Product descriptions that make someone feel something before they buy
- Campaign headlines, taglines and ad copy
- Collection stories — the idea behind each line, and where it came from
- Website copy, email campaigns and WhatsApp sends
- Instagram captions and scripts for reels and founder videos
Search and AI visibility
- Write SEO titles, meta descriptions and alt text across the catalogue
- Structure content answer-first, so it can be extracted and cited by AI assistants
- Build FAQ and question-led content around what customers actually ask
- Keep brand facts consistent everywhere they appear
- Track how we appear in search and AI answers, and adjust accordingly
What we're looking for
- Writing that sounds like a person, not a template
- The ability to build a story around a brand rather than describe a product
- Working knowledge of SEO, and an understanding of how AEO and GEO differ from it
- Curiosity about craft, materials and design, since the product is the story
- The judgement to write the same idea in different registers without losing the voice