We are looking for a builder and entrepreneur, not simply a corporate administrator.
The ideal candidate should have experience in several of the following:
- Agricultural machinery
- Tractor industry
- B2B sales
- International sales
- Dealer/distributor networks
- Digital marketing
- YouTube/content
- SaaS
- AI/technology
- Product commercialization
- Global expansion
- P&L; management
- Strategic partnerships
- Team building
Preferred experience
15 years professional experience with demonstrated experience in building or scaling a business, division, sales organization or major product.
Experience in agricultural machinery / tractor / automotive / industrial equipment / AgTech / SaaS / technology will be highly valuable.
The CDGCO will be responsible for building and leading the company's complete growth engine across:
- National Sales
- International Sales
- Marketing
- YouTube & Digital Media
- Dealer & Distributor Development
- Agriculture Technology
- AI & SaaS
- Digital Products
- Global Market Expansion
- Strategic Partnerships
- Brand Building
- Revenue Growth
The successful candidate will build the strategy, organization, systems and teams required to scale the company nationally and internationally.
Key Responsibilities
- Global Revenue & Growth
- Own the company's overall growth strategy.
- Develop annual and 3–5 year revenue plans.
- Drive revenue growth in India and international markets.
- Build predictable sales and marketing systems.
- Establish KPIs for revenue, gross margin, customer acquisition, dealer productivity and market expansion.
- Develop new revenue streams from machinery, parts, services, technology, software and digital products.
2. National Sales
Lead the development of a strong India-wide sales organization.
Build a skilled sales organization rather than depending on individual salespeople.
- International Sales & Global Expansion
Develop the company's international business across markets such as:
USA | Canada | Brazil | Africa | Europe | Australia | Middle East | Southeast Asia
Responsibilities include
- Identify high-potential countries.
- Develop country entry strategies.
- Recruit distributors and dealers.
- Build international sales teams.
- Establish strategic partnerships.
- Develop OEM/JV opportunities.
- Build international key accounts.
- Conduct international demonstrations.
- Develop export pricing and channel strategies.
- Establish country-level revenue targets.
- Develop subsidiaries when commercially justified.
The objective is to build a global distribution network for the company's agricultural machinery and technology products.
- YouTube & Digital Media
Build YouTube into a major brand customer acquisition sales engine.
Responsibilities
- Develop global YouTube strategy.
- Build agriculture-focused content channels.
- Create farmer education and machinery demonstration content.
- Develop international content for USA, Africa and other markets.
- Build content teams.
- Develop video production systems.
- Track views, engagement, leads and sales generated.
- Integrate YouTube with CRM and sales.
- Build the company's authority in agricultural machinery and technology.
The objective is not simply to gain subscribers.
The objective is to convert attention into qualified customers, dealers and revenue.
- Digital Marketing
Own the complete digital growth system:
- Website
- SEO
- Google Ads
- Meta Ads
- YouTube
- Social media
- WhatsApp
- Email marketing
- CRM
- Marketing automation
- Lead generation
9. Build the Growth Organization The CDGCO will initially build and eventually lead teams covering:
- National Sales
- International Sales
- Marketing
- Digital Marketing
- YouTube/Media
- Dealer Development
- Business Development
- AgTech Product
- AI/SaaS commercialization
- CRM/Data Analytics