Business Development Executive (BDE) Prima Dermatology & Hair Transplant Centre | Thoraipakkam Chennai /n Department: Business Development / Sales /n Location: Chennai /n Employment Type: Full time /n Experience: 1–3 years /n Reporting To: Business Development Manager / Centre Head /n /n About the Role /n Prima Dermatology & Hair Transplant Centre is looking for a proactive and target-oriented Business Development Executive (BDE) to drive patient acquisition, build referral networks, develop strategic partnerships, and contribute to the overall revenue growth of the centre. /n The ideal candidate should be confident in communicating with patients, doctors, corporate representatives, salons, wellness businesses and other potential referral partners, with a strong focus on converting opportunities into consultations and treatments. /n /n Key Responsibilities /n /n 1.

Business

Development & Patient Acquisition /n /n

- Identify and develop new sources of patient acquisition.

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- Generate leads through field visits, networking, referrals, partnerships and local business outreach.

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- Build relationships with potential patients and guide them towards consultations.

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- Follow up with leads and ensure maximum conversion from enquiry to consultation and treatment.

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- Achieve monthly patient acquisition and revenue targets.

/n /n /n 2. Referral & Partnership Development /n /n

- Develop referral relationships with:

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- General physicians and speciality doctors

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- Clinics and hospitals

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- Beauty salons and spas

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- Gyms and wellness centres

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- Corporate organisations

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- Hotels and other relevant businesses

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- Identify partnership opportunities that can generate consistent patient referrals.

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- Maintain strong relationships with existing referral partners.

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Field

Sales & Market Development /n /n

- Conduct regular field visits across Chennai to identify business opportunities.

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- Understand the local market and identify potential referral sources.

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- Represent Prima professionally during meetings, networking events and business discussions.

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- Track competitor activities, pricing, offers and market trends.

/n /n /n 4. Lead Management & Follow-up /n /n

- Maintain accurate records of leads, prospects, referrals and conversions.

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- Follow up with prospective patients through calls, WhatsApp and other approved channels.

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- Coordinate with the front office and medical team to ensure a smooth patient journey.

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- Maintain proper follow-up until consultation and treatment conversion.

/n /n /n 5. Reporting & Performance Tracking /n /n

- Prepare daily/weekly/monthly business development reports.

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- Track:

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- Leads generated

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- Consultations booked

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- Consultation-to-treatment conversions

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- Referral sources

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- Revenue generated

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- Partnership performance

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- Provide regular market feedback to management.

/n /n /n Key Performance Indicators (KPIs) /n /n

- Monthly qualified leads generated

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- Number of consultations generated

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- Patient conversion rate

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- Revenue generated through business development

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- Number of active referral partners

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- New partnerships acquired

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- Repeat/referral business

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- Field visits and productive meetings

/n /n /n Candidate Profile /n Education: Any Bachelor's degree. MBA/PGDM in Marketing or Sales will be an advantage. /n Experience: 1–3 years in business development, sales, healthcare sales, medical tourism, dermatology/aesthetic industry, pharma, wellness, hospitality or a similar client-facing role. /n /n Preferred Skills /n /n

- Excellent communication and interpersonal skills

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- Strong sales and negotiation abilities

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- Comfortable with field sales and meeting new people

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- Strong follow-up and relationship management skills

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- Target-oriented and self-motivated

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- Good presentation skills

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- Basic knowledge of CRM/Excel and reporting

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- Professional appearance and personality

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- Ability to work independently and as part of a team

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- Fluency in English and Tamil; Hindi will be an advantage

/n /n /n Preferred Experience /n Candidates with experience in dermatology, hair transplant, aesthetics, cosmetology, healthcare, pharma, wellness, salons or premium consumer services will be preferred . /n /n What We Offer /n /n

- Competitive salary + performance incentives

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- Opportunity to work in the growing dermatology and aesthetic healthcare industry

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- Performance-based career growth

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- Exposure to business development, partnerships and healthcare sales

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- Professional and growth-oriented work environment

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- Compensation: ₹20,000–₹35,000 per month + attractive performance incentives, depending on experience and capability.

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📌 Business Development Executive (Chennai)
🏢 Magsum Solutions Private
📍 Chennai