Company Description Boldfit is a fitness lifestyle brand focused on elevating fitness for a recent generation of athletes and enthusiasts across India. The company designs high-quality fitness accessories and apparel for individuals who embrace boldness in their wellness journey.

Boldfit encourages people to break limits, redefine strength, and treat every workout as a personal statement. Team members join a growing movement that celebrates consistency, confidence, and self-expression through fitness. The brand culture values innovation, authenticity, and a strong connection with its community.

Role Description

We’re looking for a Brand Stylist to join the Boldfit Brand team and help shape how the brand looks across campaigns, e-commerce, social media, performance marketing and athlete-led content.

This is not just a wardrobe styling role. We’re looking for someone with a strong visual eye who can think about the complete look and feel of a shoot — from mood boards, casting and styling to HMU, props, composition and on-set visual direction.

You’ll work closely with our Brand, Creative, Content, Performance and Production teams to bring ideas to life across a high volume of shoots and formats.

What You’ll Do

- Develop styling concepts, mood boards and visual references for e-commerce, campaign, lifestyle and content shoots.
- Style shoots across brand campaigns, D2C, social media, Meta ads, athlete shoots and e-commerce .
- Translate campaign narratives and product stories into strong visual and styling directions.
- Provide inputs on casting, model looks, hair and makeup, props, locations and overall visual treatment.
- Contribute to on-set decisions around composition, lighting, styling and product presentation.
- Own wardrobe preparation, fittings, look changes and styling continuity during shoots.
- Source clothing, footwear, accessories and props through purchases, rentals and vendor partnerships.




- Manage styling requirements for athletes, celebrities, creators and influencers where required.
- Coordinate with HMU artists, styling assistants, dressmen, art boys and external partners .
- Build and maintain an organised wardrobe and styling inventory for recurring shoots.
- Help create systems that make styling and shoot preparation faster, more consistent and scalable.
- Manage styling direction across multiple shoots and projects simultaneously.
- Stay plugged into fashion, sportswear, athleisure, culture and visual trends while ensuring everything remains distinctly Boldfit.

What We’re Looking For

- 2+ years of experience in fashion styling, brand styling, editorial styling or a related role.
- A strong portfolio showcasing styling and visual direction across campaigns, e-commerce or lifestyle content.
- Strong understanding of fashion, sportswear, athleisure, colour, silhouettes and visual storytelling.
- Ability to take a visual reference or campaign idea and translate it into an executable shoot direction.
- Experience working on fast-paced shoots and managing multiple requirements at the same time.
- Strong sourcing and vendor-management skills.
- Good understanding of photography, framing, lighting and how styling translates on camera.
- Highly organised, detail-oriented and comfortable taking ownership on set.
- Strong communication and collaboration skills.

Good to Have Experience working with sports, activewear, footwear, fashion or lifestyle brands , along with exposure to celebrity, athlete or creator shoots.

An understanding of how content needs to differ across Instagram, Meta Ads, D2C websites and marketplaces would be a strong advantage.

The Kind of Person We’re Looking For

Someone who notices when a sock, fold, silhouette, prop or background is slightly off.

Someone who can look at a mood board and make it real.

And someone who understands that great styling isn’t about making everything louder — it’s about making the product and the brand look right .

📌 Brand Stylist (Bengaluru)
🏢 BoldFit
📍 Bengaluru