UTHO PLATFORMS PRIVATE LIMITED

SCALABLE CLOUD.

SIMPLIFIED.

BRAND & GROWTH MANAGER

BRAND STRATEGY • MARKETING • FUNNEL • GROWTH

Own the brand. Build the strategy. Create demand. Drive growth.

ROLE OVERVIEW

Utho is looking for a strategic, hands-on Brand & Growth Manager who can take ownership of the brand and build a strong, high-impact marketing engine. This role goes beyond traditional digital marketing: the person will independently shape brand strategy, manage the marketing funnel, build campaigns, strengthen market positioning, drive audience engagement and create measurable growth opportunities across channels.

- BRAND OWNERSHIP

Shape Uthos brand positioning, visibility, voice and market presence.
- GROWTH STRATEGY

Identify opportunities, build campaigns and turn insights into measurable growth.
- FUNNEL MANAGEMENT

Own awareness-to-conversion journeys, lead nurturing and funnel optimisation.
- CHANNELS

Lead social media, email, WhatsApp, content and integrated campaigns.

KEY RESPONSIBILITIES

- Brand Strategy & Positioning: Build and execute strategies that strengthen Utho’s brand identity, visibility, credibility and market positioning.
- Independent Strategy Ownership: Proactively identify what Utho should do next across brand, campaigns, content, channels and audience growth rather than waiting for task-level direction.
- Marketing Funnel Management: Own the full funnel from awareness and engagement through lead generation, nurturing, conversion and retention; identify and close funnel gaps.
- Campaign Strategy & Execution: Conceptualise integrated campaigns, define objectives, audiences, messaging, channels and measurement, and drive execution end-to-end.
- Social Media Marketing:



Own social strategy and content direction across LinkedIn and relevant social platforms; build a consistent, differentiated Utho presence.
- Email Marketing: Plan audience segments, campaigns, nurture journeys, newsletters and performance optimisation.
- WhatsApp Marketing: Build targeted WhatsApp communication and engagement journeys for relevant audiences, with explicit campaign objectives and measurement.
- Content & Thought Leadership: Build content themes, calendars, messaging and thought-leadership initiatives that strengthen Utho’s authority in the cloud/technology market.
- Lead Generation & Nurturing: Partner with sales to create qualified demand, improve lead quality and build effective nurturing journeys.
- Market & Competitor Intelligence: Track competitors, market trends, customer behaviour and channel performance to identify new opportunities.
- Performance & Analytics: Define KPIs, monitor campaign/funnel performance and use data to optimise investment, messaging and conversion.
- Cross-functional Leadership: Coordinate with Sales, Product, Technology and other internal stakeholders to align brand and growth initiatives with business goals.

WHAT WE ARE LOOKING FOR

- A strategic marketer who can think beyond individual channels and connect brand, demand generation and business growth.
- Strong understanding of brand management, positioning,



audience building and integrated marketing.
- Hands-on experience with social media, email marketing, WhatsApp marketing and campaign execution.
- Strong understanding of marketing funnels, lead nurturing, conversion and performance optimisation.
- Ability to independently create a marketing roadmap, prioritise initiatives and drive execution.
- Strong analytical mindset with the ability to translate campaign data into actionable decisions.
- Excellent communication, storytelling, stakeholder management and presentation skills.
- A bias for ownership, experimentation, speed and measurable outcomes.

GOOD TO HAVE

- Experience in B2B technology, SaaS, Cloud, IT infrastructure or a related technology business.
- Experience building a technology brand from a growth or challenger-market perspective.
- Working knowledge of CRM, marketing automation, analytics and campaign measurement platforms.
- Experience collaborating closely with sales teams on pipeline and revenue-oriented marketing.

SUCCESS IN THIS ROLE

- Utho has a stronger and more differentiated market presence.
- Brand awareness, engagement and qualified demand show sustained improvement.
- Marketing funnels are measurable, optimised and connected to business outcomes.
- Email, WhatsApp and social channels operate as coordinated growth engines rather than isolated activities.
- Campaigns are proactively identified, launched, measured and improved.
- The marketing function becomes more strategic, consistent and growth-oriented.

Interested Candidates kindly call on (phone hidden) and also share there cv at [email protected], You can directly come to office as well

📌 Brand Manager (Noida)
🏢 Utho Cloud
📍 Noida