Key Result Areas

- Customer Experience &
- Event Execution
- Coordinate implementation of CX initiatives and in-store experiences defined by CX &
- VM

Manager and Brand Marketing Head.
- Plan and execute customer events (launches, styling sessions, workshops, VIC evenings)

end-to-end, including logistics, staffing, and vendor management.
- Ensure all touchpoints (invites, signage, hospitality, gifting) reflect the Galeries Lafayette

luxury aesthetic.
- Liaise with store teams to minimise operational disruption during events while maintaining

high service standards.
- Capture and share event highlights, feedback, and outcomes with stakeholders.
- PR &
- Influencer Support
- Support PR &
- Partnerships Manager in organising media and influencer previews, store

tours, and event participation.

- Manage guest lists, RSVPs, confirmations, and on-ground hosting for media and influencer

attendees.
- Coordinate logistics such as styling pulls, lookbooks, and wardrobe for shoots or

appearances.
- Ensure accurate and timely sharing of assets (images, credits, brand information) with

media and creators.
- Track deliverables (posts, articles, videos) and consolidate coverage reports.
- Customer Communication &
- Feedback
- Coordinate with CRM and Digital teams on event invitations, reminders, and thank-you

communications to customers.

- Gather customer feedback post events and experiences through structured surveys or

in-person interactions.
- Consolidate feedback into transparent insights and improvement recommendations for CX &
- VM

and PR teams.

- Maintain updated databases of VICs and key event attendees for future engagement.




- Support NPS and CX measurement initiatives with timely on-ground execution.
- Operations, Logistics &
- Vendor Management
- Work with vendors for event set-up, décor, F&B;, entertainment, and technical requirements

within approved budgets.

- Manage timelines and checklists to ensure readiness before each event or activation.
- Coordinate approvals and compliance for photography, videography, and third-party brand

presence in-store.
- Ensure adherence to safety, security, and store operation guidelines for all activities.
- Maintain organised documentation for all events including budgets, contracts, POs, and

performance notes.
- Internal Coordination &
- Reporting
- Serve as a key coordination point between PR, CX &
- VM, Brand Marketing, Retail, and

Omni teams for experience-related activities.
- Provide regular status updates on upcoming events and initiatives to relevant stakeholders.
- Prepare post-event reports summarising attendance, media/influencer output, customer

feedback, and key learnings.
- Maintain calendars and trackers for CX and PR activations, ensuring alignment with the

broader marketing calendar.
- Support budgeting processes by tracking spends against estimates for CX and PR initiatives.
- Self-Development &
- Brand Culture
- Build strong knowledge of luxury service etiquette, event management best practices, and

fashion trends.

- Learn from best-in-class global and local examples of luxury CX and PR experiences.
- Role model the Galeries Lafayette customer-first ethos in all interactions with customers,

media, and internal teams.
- Seek feedback from peers and managers to continuously improve execution quality.
- Contribute ideas for new experiential formats and engagement concepts.

📌 Assistant Manager PR - Galeries Lafayette (Maharashtra)
🏢 Aditya Birla Fashion and Retail
📍 Maharashtra