Key Responsibilities /n 1.

Strategic

Leadership /n • Develop and execute a comprehensive marketing strategy aligned with business goals, sales targets, and project timelines. /n • Collaborate closely with the leadership team to define market positioning, pricing strategy, and go-to-market plans for new launches. /n • Lead and mentor a multidisciplinary marketing team (digital, brand, performance, CRM, design, content, etc.). /n 2. Brand & Communications /n • Strengthen the UK Realty brand identity across all touchpoints — online, offline, and experiential. /n • Ensure consistent brand voice across ATL/BTL campaigns, digital channels, and customer communication. /n • Drive high-impact storytelling around the company's vision, projects, and customer success stories. /n 3. Digital & Performance Marketing /n • Lead end-to-end digital marketing: SEO, SEM, social media, programmatic, influencer campaigns, and performance marketing. /n • Use analytics and tools to measure ROI, optimize campaigns, and improve lead quality. /n • Collaborate with the sales team to improve lead-to-site-visit-to-booking conversion ratios. /n 4.

Marketing

Automation /n • Implement driven tools for customer segmentation, predictive lead scoring, chatbot engagement, and content personalization. /n • Use generative to accelerate campaign design, ad copy creation, and social content ideation. /n • Leverage data analytics and machine learning to derive actionable insights from marketing data. /n • Stay updated on emerging technologies relevant to marketing and real estate. /n 5.

Market

Research & Consumer Insights /n • Conduct competitor benchmarking and consumer behavior analysis to inform marketing strategies. /n • Use and data visualization tools to extract trends and predict market shifts. /n • Build dashboards for real-time performance tracking and leadership reporting. /n 6. Partnerships & Ecosystem Development /n • Manage relationships with media houses, digital agencies, PR firms, and tech partners.



/n • Drive strategic partnerships with PropTech, fintech, and startups to enhance marketing innovation. /n 7. Events, PR & Offline Marketing /n • Plan and execute large-scale real estate events, exhibitions, and experiential activations. /n • Strengthen media relations and corporate communications to enhance brand visibility and reputation. /n ⸻ /n Required Qualifications &

Skills /n Education /n :

- MBA/PGDM in Marketing, Business, or related field from a reputed institution /n .
- Additional certification in for Business / Digital Marketing / Data Analytics preferred /n Experience: /n • 10–15 years of progressive marketing experience, with at least 5 years in a leadership role within real estate, lifestyle, or property developme /n nt.
- Proven track record in launching and scaling residential/commercial real estate projec /n ts.
- Experience working with or leading enabled marketing systems (e.g.ChatGPT, Midjourney, Google AI tools, etc.). /n Technical & Functional Skills /n • Strong command of digital marketing platforms (Google Ads, Meta Ads, LinkedIn Ads, CRM to /n ols).
- Deep understanding of consumer funnels, ROI metrics, and marketing attribution mo /n dels.
- Exposure to AI marketing stacks (automation, content generation, data analytics, personalization engi /n nes).
- Familiarity with PropTech trends, lead management CRMs, and customer data platf /n orms.
- Excellent communication, presentation, and team leadership skills.⸻ /n Preferred Profile• /n A real estate marketing veteran with a forward-thinking AI generalist mindset. /n • Someone who is equally comfortable discussing branding and data pipeline /n s.
- Strategic yet hands-on; analytical yet creative. /n • Entrepreneurial thinker with a robust sense of ownership and innovation /n Key Performance Indicators (KPIs) /n • Lead-to-booking conversion ratio improvement. /n • Cost per qualified lead reduction. /n • Growth in brand engagement and organic r /n each. /n • Marketing ROI (ROMI) and campaign efficiency. /n • Successful implementation of AI-driven tools and workflows.

📌 Assistant General Manager Marketing (Mumbai)
🏢 UK Realty
📍 Mumbai