Company Description Laromani is a three-decade-old Indian menswear brand specializing in premium ethnic and occasion wear. The brand blends traditional Indian craftsmanship with contemporary design, offering Sherwanis, Bandhgalas, Indo-Westerns, Kurta sets, Nehru jackets, and statement ensembles.

Its design philosophy focuses on refined tailoring, intricate embroidery, and timeless aesthetics that appeal to modern consumers while honoring heritage. With a strong dealer network and retail presence across India, Laromani continues to adapt to evolving fashion trends. The company’s journey is driven by craftsmanship, thoughtful design, and a deep understanding of the occasions that make Indian celebrations special.

Role Description The Assistant Brand Manager Marketing is a full-time, on-site role based in New Delhi. This role supports the development and execution of brand and marketing strategies for Laromani’s menswear collections across retail, dealer, and digital channels.

Day-to-day responsibilities include coordinating campaigns, assisting with seasonal launch plans, managing content and creatives with design and marketing teams, and tracking brand performance metrics. The role also involves market and competitor research, supporting visual merchandising and in-store brand communication,



and collaborating with sales teams to ensure brand consistency.

The Assistant Brand Manager

Marketing will help maintain brand guidelines and contribute to initiatives that strengthen brand awareness and customer engagement.

Qualifications

- Brand and marketing expertise, including experience in brand positioning, campaign planning, and market research.
- Robust communication and collaboration skills to work effectively with design, sales, retail, and external partners.
- Analytical skills to interpret performance data, consumer insights, and competitive trends, and translate them into actionable recommendations.
- Proficiency with marketing and productivity tools (e.g., MS Office, presentation tools; familiarity with social media and digital platforms is an advantage).
- Bachelor’s degree in Marketing, Fashion Management, Business, Communications, or a related field; prior experience in fashion, retail, or lifestyle brands is preferred.
- Ability to work on-site in New Delhi, manage multiple projects, and meet deadlines in a fast-paced environment.
- Interest in Indian menswear, ethnic fashion, and consumer trends, with a keen eye for aesthetics and brand storytelling.

📌 Assistant Brand Manager Marketing (New Delhi)
🏢 Laromani
📍 New Delhi