Experience Level: 6–10+ Years

Primary Channels: Independent foodservice, hospitality, and institutional accounts

Territory / Location: Hyderabad

About the Role The Area Sales Manager (Foodservice & Independent Accounts) will own territory development, direct customer acquisition, revenue growth, credit collections, and service delivery across independent and regional foodservice businesses. The primary objective is to build a high-density, highly productive route-to-market while developing long-term partnerships with business owners, chefs, purchase managers, and outlet teams.

Target Customer Universe

Cake makers and bakeries

Cafés and restaurants

Hotels and hostels

Cloud kitchens and local food establishments

Key Responsibilities

Territory & Account Planning: Map local markets, classify outlets, define call frequencies and route beats, and execute monthly conversion plans.

Customer Acquisition & Trials: Prospect and onboard bakeries, cafés, restaurants, and cloud kitchens via structured product presentations, kitchen sampling, and commercial demonstrations.

Account Growth & Penetration: Maximize order frequency, average basket size, SKU mix, and share of wallet within active customer accounts.

Commercial Management: Manage quotations, price tiers, discount limits, distributor economics, and credit terms in alignment with company governance.

Credit & Collections: Ensure disciplined order-to-cash execution, regular invoicing reconciliation, timely receivables collection, and tight credit risk control.

Operations & Supply Coordination:



Liaise with supply chain and fulfillment teams to ensure product freshness, order fill rates, delivery schedules, and prompt return/complaint resolution.

Field Marketing & Activation: Collaborate with marketing to run local chef and baker engagement events, sampling drives, and customer referral initiatives.

Market Intelligence: Track competitor moves, pricing changes, trade schemes, and delivery performance across the territory.

Key Performance Indicators (KPIs)

Achievement of monthly/quarterly revenue, volume, gross margin, and contribution targets.

Number of recent active accounts opened and first-to-repeat conversion rates.

Account productivity, average order value (AOV), SKU penetration, and account retention.

Route plan adherence, productive sales calls per beat, and trial-to-conversion metrics.

Receivables ageing, collection efficiency, credit compliance, and wastage/return rates.

Candidate Profile

Education: Graduate degree; MBA or relevant commercial qualification preferred.

Experience: 6–10+ years of frontline B2B sales experience in FMCG, foodservice, HoReCa, dairy, bakery, food ingredients, or fresh/perishable goods.

Network & Market Knowledge: Established industry relationships with chefs, purchase managers, bakery owners, and local food distributors.

Commercial Acumen: Strong working knowledge of margin structures, distributor margins, beat optimization, credit cycles, and route economics.

Execution Style: Hands-on field orientation, high ownership, comfortable working in an early-stage growth environment, and willing to travel extensively within the territory.

📌 Area Sales Manager — Foodservice & Independent Accounts (Hyderabad)
🏢 Better Analytics
📍 Hyderabad