We are looking for a self-driven Area Sales Manager to own the off-trade (retail) business for our BIO and imported spirits portfolio across Delhi, Haryana, and Chandigarh. You will build retail width, manage distributor relationships, and drive sell-out for allied brands.
Key Responsibilities
- Drive sales and distribution of Whisky and BIO portfolio across off-trade retail in
Delhi, Haryana, and Chandigarh
- Build and maintain solid relationships with distributors, wholesalers, and key retail outlets
- Achieve monthly volume and outlet coverage (WOD) targets
- Ensure brand visibility — shelf placement, planogram compliance, and POS execution at retail
- Track competitor activity and report market intelligence to the sales head
- Coordinate on excise and regulatory requirements for BIO brands across states
- Manage secondary sales tracking and timely payment collection from trade partners
SUVIRA SPIRITS | Confidential Hiring Document
What We Are Looking For
- 3-8 years of experience in the Alcobev/spirits industry with direct exposure to BIO or imported brands
- Hands-on off-trade (retail) channel experience
- Working knowledge of the Delhi, Haryana, and/or Chandigarh retail liquor market
- Familiarity with excise processes, BIO brand registrations, and distributor management
- Self-starter who can operate independently with minimal hand-holding
- Graduate in any discipline; MBA preferred but not mandatory
📌 Area Sales Manager — BIO & Imported Spirits (Off-Trade) (New Delhi)
🏢 Verto Bizserv
📍 New Delhi
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