Location: Ahmedabad, GujaratEmployment Type: Full-timeExperience: 0–2 YearsFreshers with an exceptional creative portfolio are encouraged to apply

About the Role

Webential is looking for creative minds who are excited about the intersection of AI, storytelling, advertising, social media and video production.We are building an internal AI Creative Production team that can create scroll-stopping social content, cinematic product videos, AI-powered advertisements, launch campaigns, reels and experimental creative concepts for businesses across industries.Think:

- A cinematic AI launch video for a new car
- A food product transformed into a viral visual story
- A 10-second product commercial designed specifically for Instagram Reels
- A 3D-style outdoor billboard concept brought to life with AI
- A trending social video recreated for a completely different industry
- Static product photography transformed into cinematic video
- AI-generated characters, environments, music, voiceovers and storytelling
- Campaign ideas that would traditionally require a large production team

We are not looking for someone who only knows how to operate AI tools.We are looking for someone who can think creatively, understand a business problem, find an interesting idea and use the best combination of AI and editing tools to bring that idea to life.

What You Will Do

Creative Concept Development

- Understand the client's business, product, target audience and campaign objective.
- Convert a simple marketing brief into creative concepts for social media and advertising.
- Develop ideas for product launches, brand campaigns, reels, short-form videos and promotional content.
- Create visual references, moodboards, storyboards and scene concepts before production.
- Think beyond templates and develop original concepts suitable for each brand.
- Present multiple creative directions when required and explain why an idea could work.

Trend & Creative Research

- Continuously research trending videos across Instagram, TikTok, YouTube Shorts and other social platforms.
- Identify emerging video styles, hooks, transitions, storytelling formats, memes, sounds and visual trends.
- Research trending music and audio suitable for different types of content.
- Follow automotive, food, retail, fashion, technology and other industries to understand what brands are doing creatively.
- Maintain a library of interesting advertisements, viral videos, camera movements, visual styles and creative references.
- Analyse why certain content performs well rather than simply copying it.
- Adapt trends intelligently for different industries and brands.

AI Content Creation

Use multiple generative AI tools to create:
- AI videos
- Product advertisements
- Cinematic brand videos
- Product launch films
- Social media reels
- AI-generated environments
- Product visualisations
- Characters and lifestyle scenes
- Image-to-video content
- Text-to-video content
- Motion graphics
- AI voiceovers
- Background music and sound effects
- Creative campaign visuals

You may work with tools such as:
- ChatGPT
- Gemini
- Google Flow / Veo
- Sora
- Runway
- Kling
- Midjourney
- Adobe Firefly
- Canva AI
- ElevenLabs
- Suno / similar AI music platforms
- CapCut
- Adobe Premiere Pro
- After Effects





Experience with every tool is not required.What matters is your ability to quickly understand new tools, experiment with them and decide which tool or combination of tools will produce the best result.

Prompt & Visual Engineering

- Write detailed prompts for image and video generation.
- Understand camera angles, lens choices, lighting, composition, movement and visual storytelling.
- Maintain character, product and visual consistency across multiple generated scenes.
- Experiment with different models, prompts, reference images and generation techniques.
- Improve prompts iteratively until the desired visual output is achieved.
- Develop repeatable prompt structures and workflows for commonly produced content.
- Understand the limitations of different AI platforms and find creative ways to work around them.

Video Production & Editing

AI generation is only part of the role.You will also be responsible for transforming generated assets into polished final content.This includes:
- Selecting the strongest generated shots
- Building video sequences
- Editing scenes together
- Creating smooth transitions
- Synchronising visuals with music
- Adding sound effects
- Adding text and motion graphics
- Colour correction where required
- Improving pacing
- Creating hooks within the first few seconds
- Optimising videos for social media viewing
- Exporting content in appropriate formats and aspect ratios

Social Media Creative Thinking

Create content specifically for platforms such as:
- Instagram
- Facebook
- TikTok
- YouTube Shorts
- LinkedIn

Understand that content created for social media needs to capture attention quickly.You should think about:
- The first 1–3 second hook
- Watch time
- Visual curiosity
- Storytelling
- Music
- Pacing
- Emotional reaction
- Shareability
- Platform trends
- Calls to action

Industries You May Work With

Our clients work across different industries, so you should enjoy learning about unfamiliar businesses.Projects may include:
- Automotive and car dealerships
- Food and hospitality
- Retail
- Property
- Home improvement
- Construction
- Technology
- Professional services
- Ecommerce
- Consumer products

One day you may be creating a cinematic vehicle launch.The next day you may be creating a viral food video.The following day you may be designing a completely new campaign concept for a retail brand.

What We Are Looking For

We want someone who:
- Is genuinely passionate about AI-generated content.
- Regularly experiments with recent AI tools without being asked.
- Has strong creative curiosity.
- Notices interesting advertisements and asks, “How did they create that?”
- Can see a viral video and think of five different ways to adapt the concept.
- Understands that good AI content starts with a good idea.
- Is comfortable experimenting repeatedly until something works.
- Does not give up because the first generation is poor.




- Understands business requirements rather than creating visuals purely because they look attractive.
- Can accept creative feedback and improve the output.
- Has strong attention to visual detail.
- Enjoys learning new software and techniques.
- Wants to build work that people actually stop scrolling to watch.

Required Skills

- Strong creative and visual thinking.
- Good understanding of social media content.
- Ability to research current trends and creative references.
- Experience experimenting with generative AI tools.
- Good prompt-writing ability.
- Basic to intermediate video editing skills.
- Understanding of visual composition and storytelling.
- Ability to understand a brief and translate it into creative ideas.
- Strong attention to detail.
- Good written and verbal communication skills.
- Ability to manage multiple creative projects.

Preferred Skills

Any of the following would be an advantage:
- Video editing using Premiere Pro, CapCut, DaVinci Resolve or similar tools.
- Motion graphics using After Effects.
- Photography or videography knowledge.
- Graphic design experience.
- Storyboarding.
- Copywriting.
- Sound design.
- AI voice generation.
- AI music generation.
- Experience creating automotive or product advertising.
- Experience managing social media pages.
- Understanding of Meta and TikTok advertising creatives.

Portfolio Is More Important Than Years of Experience

We are open to freshers and early-career candidates.However, candidates should be able to demonstrate creativity.Your portfolio can include:
- AI-generated videos
- Reels
- Experimental AI content
- Personal creative projects
- College projects
- Product advertisements
- Automotive videos
- Music videos
- Social media campaigns
- Image-generation experiments
- Before-and-after AI transformations

We care less about where the work was created and more about how you thought about the idea and how you created it.

Practical Creative Assessment

Shortlisted candidates may be given a simple business brief such as:“A car dealership is launching a new SUV. Create a 10–15 second social media launch concept.”We may ask you to:
1. Research references and current trends.
2. Suggest 2–3 creative concepts.
3. Select one concept.
4. Create the prompts and visual direction.
5. Generate the required assets.
6. Create a short final video.
7. Explain which tools you used and why.

We are interested in your thinking process as much as the final output.

What This Role Can Become

This role provides an opportunity to work at the forefront of AI-powered creative production.As the team grows, strong performers can progress into roles such as:
- Senior AI Creative Producer
- AI Video Producer
- Creative Technologist
- AI Art Director
- AI Creative Director

Who Should Apply

Apply if you are someone who sees a new AI video tool and immediately wants to test it.Apply if you save interesting ads and reels because you want to understand how they were made.Apply if you enjoy combining technology and creativity.Apply if you would rather experiment with ten ideas to discover something exceptional than repeatedly produce the same template.Most importantly, apply if you want to help us build cool work that brands and audiences actually remember.

📌 AI Creative Content Producer – Social Media & Video (Ahmedabad)
🏢 Websites That Convert
📍 Ahmedabad