Job Summary

Marketo Practice Lead, Hyderabad Location: Hyderabad, India (Hybrid)

Experience: 8 to 12 years (with 5+ years on Marketo Engage)

Employment Type: Full-time

Function: Adobe Experience Cloud (Marketo Practice)

Reports To: VP, Adobe Experience Cloud Practice

The Role

We are hiring a Marketo Practice Lead to grow our Marketo Engage business out of the Hyderabad office. This is a growth and go-to-market role, not a delivery management role.

You will own the front end of the practice: pipeline creation, pre-sales solutioning, webinars and field events, our Adobe Marketo alliance, and building the senior bench that supports it all. You will partner closely with sales, marketing, and delivery leadership to convert NextRows Marketo capability into qualified pipeline and signed engagements. Success looks like a steady flow of Adobe-sourced and self-sourced opportunities, a recognized voice for NextRow in the Marketo community, and a Hyderabad team that is growing in size and seniority.

What Youll Do

Pre-Sales and Solutioning

- Own pre-sales for all Marketo Engage opportunities: lead discovery workshops, build solution architectures, scope engagements, and shape commercial constructs that win and deliver.
- Drive the technical narrative in client pitches, demos, and RFP responses, including transition stories from competing MAPs (HubSpot, Pardot, Eloqua) and joint Marketo + Adobe Experience Cloud value plays.
- Build and maintain a sharp library of demo environments, proof-of-value plans, reference architectures, and case studies tailored to B2B buyer personas.




- Qualify opportunities ruthlessly to protect delivery margin and ensure every signed SOW is a deal the practice can deliver successfully.

Demand Generation and Lead Generation

- Partner with NextRow marketing to own the Marketo practice demand engine: campaign themes, target account lists, content calendar, and monthly pipeline targets.
- Develop point-of-view content (blogs, whitepapers, frameworks, benchmarks) on Marketo Engage, B2B lifecycle design, ABM enablement, Marketo Measure, and Marketo + AJO B2B convergence.
- Run targeted outbound plays into priority accounts in partnership with sales: account research, executive briefings, and 1:1 thought leadership.
- Carry a clear, measurable pipeline number for self-sourced and influenced Marketo opportunities.

Webinars, Events, and Thought Leadership

- Own the NextRow Marketo event calendar: webinars, virtual roundtables, customer office hours, and joint sessions with Adobe and ecosystem partners.
- Speak at Adobe Summit, Marketo User Groups (MUGs), B2BMX, MarTech, and regional B2B marketing events; build NextRows reputation as a destination for responsible Marketo work.
- Plan and host in-person executive events in priority cities (NA and EMEA): dinners, half-day workshops, customer panels,



and Adobe co-hosted gatherings.
- Anchor a personal brand on LinkedIn and in the community as a recognized Marketo and Adobe B2B voice.

Adobe Alliance and Co-Sell

- Serve as NextRows senior point of contact for Adobe's Marketo alliance team, including Solution Consultants, Partner Sales Managers, Customer Success, and field marketing.
- Drive co-sell motions, joint account planning, and Adobe-sourced pipeline; convert alliance touchpoints into qualified opportunities.
- Maintain and grow NextRows Marketo specialization status, certification footprint, and partner tier KPIs.
- Stay ahead of the Marketo Engage roadmap, AJO B2B Edition, Adobe GenStudio, and AI-led marketing innovations, and translate them into co-sell opportunities.

Team and Practice Building

- Build the Hyderabad Marketo bench: hire architects, senior consultants, demand gen specialists, and pre-sales engineers.
- Define the capability matrix, certification roadmap, and career paths for the practice; raise the technical and consultative bar with every hire.
- Mentor the team on Marketo, B2B marketing strategy, pre-sales craft, and client communication.
- Partner with delivery leadership to ensure smooth handoffs from sale to delivery, and stay engaged on strategic engagements as the executive sponsor.

Disclaimer: This has been sourced from a public domain and may have been modified by Naukri.com to improve clarity for our users. We encourage job seekers to verify all details directly with the employer via their official channels before applying.

📌 Adobe Marketo Practice Lead (Hyderabad)
🏢 Nextrow
📍 Hyderabad