DIGITAL MARKETING TEAM LEAD / MANAGER (Senior – B2B SaaS)

Job Description

We are looking for a Senior Digital Marketing Team Lead/ Manager with robust B2B SaaS experience to lead and scale our digital marketing efforts. This role will own full-funnel digital performance, leverage advanced AI-driven automation, and manage a high-performing team of 8–10 marketers. The ideal candidate is data-driven, technically sound, and experienced in building predictable demand and pipeline through modern digital channels.

Roles and Responsibilities

Core Digital Marketing

- Plan, execute, and optimize integrated digital marketing campaigns including website, SEO/SEM, PPC, email, social media, display, and remarketing
- Maintain and grow the company’s social media presence across all digital channels
- Measure, track, and report on performance of all digital marketing campaigns, ensuring ROI and continuous improvement
- Conduct keyword research and selection for PPC campaigns and SEO initiatives
- Analyze websites and document technical and on-page SEO improvements
- Monitor SEO performance and manage initiatives to ensure sustained high rankings
- Provide ongoing support for all SEO initiatives including reporting, analysis, and optimization recommendations
- Strategically plan and execute PPC campaigns to improve advertising efficiency and ROI
- Utilize bid management tools and data modeling to maximize paid media effectiveness
- Monitor campaign results, analyze key metrics, and continuously optimize CTR and conversion rates
- Optimize landing pages for search visibility, quality score, and conversion performance
- Act as liaison with paid search engine partners and vendors

AI, Automation & Advanced Marketing

- Drive adoption of AI-powered marketing automation across demand generation, lifecycle marketing, and performance optimization




- Implement AI-driven lead scoring, segmentation, and personalization to improve MQL-to-SQL conversion and pipeline velocity
- Leverage AI tools for:
- Predictive performance forecasting and budget optimization
- Paid media bidding, audience expansion, and creative testing
- SEO insights, content optimization, and intent analysis
- Own and optimize marketing automation platforms (MAP) and CRM integrations to enable scalable, data-driven campaigns
- Use advanced analytics (GA4, dashboards, BI tools) for multi-touch attribution, funnel analysis, and decision intelligence
- Champion experimentation using AI-led A/B and multivariate testing across ads, landing pages, and email journeys

Leadership & Stakeholder Management

- Lead, mentor, and manage a team of 8–10 digital marketers across paid media, SEO, content, marketing ops, and analytics
- Collaborate closely with Sales, Product, RevOps, and Leadership to align marketing strategy with revenue goals
- Present performance insights, forecasts, and recommendations to senior leadership and executive stakeholders
- Work closely with US-based teams and global stakeholders in a fast-paced, international environment

Desired Candidate Profile

Experience & Skills

- 7–10+ years of experience in digital marketing, with strong exposure to B2B SaaS
- Hands-on expertise in SEO, PPC, paid media, and lifecycle marketing




- Strong experience with Google Ads (legacy knowledge of Yahoo/MSN acceptable), and modern paid platforms
- Proven experience with CRM and marketing automation tools (e.g., Salesforce, HubSpot, Marketo, Pardot or similar)
- Demonstrated experience applying AI and automation to improve marketing efficiency and outcomes
- Robust ability to analyze data, websites, funnels, and performance metrics
- Experience writing or overseeing high-quality marketing content
- Excellent analytical, communication, and stakeholder management skills
- Results-oriented mindset with a strong ownership attitude
- Bachelor’s degree preferred
- Web programming knowledge is a plus but not required
- Excellent written and spoken English

Perks and Benefits

- Regular exposure to business stakeholders and executive leadership
- High degree of ownership, authority, and strategic influence
- Opportunity to work in a high-learning, fast-growth B2B SaaS environment
- Exposure to international work culture, including close collaboration with US-based teams

How to apply

If you're passionate about frontend development, WordPress, and continuous learning, we’d love to hear from you!

Email: [email protected]

Contact: (phone hidden)

Website: www.paradisosolutions.com

Job Type: Full-time

Pay: ₹50,000.00 - ₹80,000.00 per month

Benefits:

- Provident Fund
- Work from home

Experience:

- SEO tools: 2 years (Required)
- WordPress: 3 years (Required)
- SEO: 5 years (Required)
- Marketing automation: 4 years (Required)
- B2B Marketing: 4 years (Required)
- PPC Campaign Management: 1 year (Required)
- Social media strategy: 1 year (Required)
- CTR: 3 years (Required)
- AI: 1 year (Required)
- GA4: 3 years (Required)
- BI Tools: 4 years (Required)
- AI lead A/B testing: 3 years (Required)

Work Location: Remote

📌 Digital Marketing Team lead / Manager (India)
🏢 Paradiso Software
📍 India