Manager / Senior Manager – Marketing

About the Role

We are looking for a driven and strategic Marketing qualified to lead and execute marketing initiatives for our B2B technology and IT infrastructure business. The ideal candidate will have strong experience in B2B technology marketing, demand generation, digital marketing, content, events, and brand building, with the ability to translate complex technology solutions into compelling marketing campaigns that generate awareness, engagement, and qualified business opportunities. The role will work closely with the Sales, Technical, OEM, and leadership teams to build the company’s market presence and support business growth across Government, PSU, and Enterprise segments.

Key Responsibilities

- Develop and execute integrated marketing strategies aligned with business and revenue objectives. Build and strengthen the company’s brand positioning across Government, PSU, Enterprise, and B2B technology markets. Plan and execute lead-generation and demand-generation campaigns to support the sales pipeline. Develop marketing campaigns around solutions including Data Centers, Servers, Storage, Networking, Cybersecurity, UPS/Power Systems, and other IT Infrastructure solutions. Work closely with the Sales team to identify target accounts, industries, and customer segments and develop focused Account-Based Marketing (ABM) initiatives. Create and manage high-quality marketing content including company profiles, solution brochures, presentations, case studies, whitepapers, blogs, social media content, email campaigns, and sales enablement material. Drive the company’s digital marketing presence, including website, LinkedIn, social media, SEO/SEM, email marketing,



and other relevant digital channels. Plan and execute industry events, exhibitions, conferences, webinars, customer meets, partner events, and technology seminars. Develop joint marketing initiatives with OEMs, technology partners, and System Integrators to increase market visibility and generate business opportunities. Coordinate with external agencies, designers, content partners, event agencies, and other marketing vendors. Support the Sales team with marketing collateral, presentations, campaigns, customer success stories, and other sales enablement assets. Monitor campaign performance and generate regular reports on leads, engagement, conversion, ROI, and marketing contribution to pipeline. Conduct market and competitor research to identify emerging trends, customer needs, and new business opportunities. Maintain consistent brand messaging and visual identity across all communication channels. Manage the annual marketing calendar, budgets, campaigns, and execution timelines. Work cross-functionally with internal teams and manage multiple stakeholders to ensure timely execution of marketing initiatives. Desired Skills & Experience 2–05 years of proven experience in B2B Marketing, preferably within IT, Technology, Infrastructure, Data Center, Cybersecurity, Networking, Cloud, or related industries.



Strong understanding of B2B demand generation and lead-generation strategies. Experience in marketing to Enterprise, Government, PSU, or institutional customers will be highly preferred. Proven experience in digital marketing, content marketing, social media, email marketing, events, and brand management. Experience in developing marketing campaigns for complex technology products and solutions. Exposure to Account-Based Marketing (ABM) and sales-led marketing is preferred. Experience working with OEMs, technology partners, System Integrators, or channel partners will be an advantage. Strong understanding of marketing analytics, campaign measurement, lead tracking, and ROI. Excellent written and verbal communication skills. Strong presentation, stakeholder-management, and project-management abilities. Creative, proactive, self-motivated, and highly execution-oriented. Ability to work closely with sales and technical teams and convert business requirements into effective marketing initiatives.
- Educational Qualification MBA/PGDM in Marketing preferred. BBA/B.Tech/BE/Any Graduate degree with relevant marketing experience may also be considered. What Success Looks Like Increased brand visibility within target Government and Enterprise markets. Consistent generation of qualified marketing leads and sales opportunities. Stronger digital presence and engagement. Successful execution of industry events and partner-led marketing initiatives. Improved sales enablement and marketing support for key accounts. Measurable contribution of marketing activities to business pipeline and revenue growth.

Pay: ₹40,000.00 - ₹50,000.00 per month

Work Location: In person

📌 Marketing Manager (Delhi)
🏢 Nikom Infrasolutions
📍 Delhi