We are looking for a Digital Marketing Specialist to drive lead generation and brand awareness for our real estate projects in Bangalore. The candidate will be responsible for planning, executing and optimizing digital marketing campaigns across multiple online platforms.
Key Responsibilities:
- Plan and manage Google Ads, Meta (Facebook & Instagram), and other digital campaigns.
- Generate high-quality leads while optimizing Cost per Lead (CPL) and campaign ROI.
- Manage landing pages and improve conversion rates through A/B testing.
- Monitor campaign performance using Google Analytics, Meta Ads Manager, and reporting tools.
- Coordinate with ERP and Sales teams to ensure timely lead allocation and follow-up.
- Develop digital marketing strategies for project launches and promotional campaigns.
- Manage social media content calendars and online engagement.
- Work with creative agencies to develop marketing creatives, videos, and campaign assets.
- Track competitor activities and market trends to recommend campaign improvements.
- Ensure accurate campaign tracking, UTM tagging, and lead source attribution.
- Prepare daily, weekly, and monthly MIS reports on campaign performance.
- Optimize marketing budgets based on campaign performance and business goals.
- Collaborate with channel partners and third-party lead generation platforms.
- Ensure all marketing activities comply with RERA guidelines and company branding standards.
Pay: ₹400,000.00 - ₹600,000.00 per year
Work Location: In person
📌 Digital Marketing Specialist (India)
🏢 bren
📍 India
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