About the Role

We're looking for a hands-on performance marketer who can own the entire lead-generation engine not just run ads. You'll plan campaigns, build the funnel, design the landing pages they point to, manage the CRM the leads land in, and produce the creatives that make them work. This is a full-stack digital role for someone who has done all of it before and can show the numbers.

Key Responsibilities

Paid Media

- Plan, launch, and scale Google Ads campaigns — Search, Performance Max, Display, YouTube, and Remarketing
- Build and manage Meta Ads full-funnel campaigns (TOFU/MOFU/BOFU), including custom audiences, lookalikes, and retargeting sequences
- Own budget allocation, bid strategy, and daily optimisation against CPL, CAC, ROAS, and lead-quality targets
- Set up and maintain conversion tracking — GA4, Google Tag Manager, Meta Pixel, Conversions API, and offline conversion imports

Funnel, CRM & Landing Pages

- Design and build high-converting landing pages (WordPress/Elementor, Webflow, or custom HTML/CSS)
- Run A/B tests on headlines, offers, forms, and layouts; improve conversion rates with data, not guesswork
- Integrate lead forms with CRM and automation tools; set up lead routing, follow-up flows, WhatsApp/email/SMS sequences
- Track lead-to-closure reporting and feed insights back into campaign targeting

Website & SEO

- Manage website updates, page speed, mobile responsiveness, and technical health
- Execute on-page SEO — keyword research, content briefs, meta structure, internal linking, schema
- Handle off-page and local SEO, including Google Business Profile optimisation

Creative

- Produce ad creatives independently — static posts, carousels, and short-form video edits (Canva, Photoshop,



Premiere Pro, or CapCut)
- Write ad copy, headlines, and landing page copy that converts
- Maintain a testing pipeline of creative variations rather than running a single set indefinitely

Requirements

- 5+ years of dedicated performance marketing experience (agency or multi-brand in-house preferred)
- Proven track record of managing monthly ad budgets independently, with case studies or account access to demonstrate results
- Solid working knowledge of Google Ads Manager and Meta Business Suite — certifications are a plus
- Practical experience with GA4, GTM, and pixel/CAPI setups
- Hands-on landing page building ability — you should not need a developer for a standard lead-gen page
- Working knowledge of a CRM and marketing automation platform
- Comfortable creating your own creatives; not dependent on a designer for every ad
- Analytical mindset — able to read data, identify what's failing, and act on it
- Good communication skills in English and Hindi

Good to Have

- Experience in healthcare, real estate, interiors, or professional services
- Experience running campaigns for multiple clients or brands simultaneously
- Basic HTML/CSS and WordPress troubleshooting

What We Offer

- Full ownership of campaigns and budgets from day one
- Direct access to decision-makers — no long approval chains
- Exposure across multiple industries and account types
- Performance-linked growth opportunities

How to Apply

Share your CV along with 2–3 campaign case studies (industry, budget, CPL, and results achieved) and links to landing pages or creatives you've personally built on (phone hidden)

Pay: ₹20,301.31 - ₹65,055.59 per month

Benefits:

- Flexible schedule

Work Location: In person

📌 Performance Marketing Specialist (Noida)
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📍 Noida