Email Marketing Specialist

About the Role

BYOL Academy is looking for a creative, data-driven, and results-oriented Email Marketing Specialist to manage and grow our email communication strategy. The ideal candidate will be responsible for creating engaging email campaigns, nurturing leads, improving user retention, and supporting customer acquisition across our education and technology products.

Key Responsibilities

- Plan, create, and execute email marketing campaigns for different products and audiences.
- Write compelling email copy, including promotional emails, newsletters, onboarding sequences, announcements, and re-engagement campaigns.
- Build and manage automated email workflows and customer journeys.
- Segment audiences based on user behaviour, interests, engagement, and customer lifecycle.
- Work closely with the marketing, sales, content, and product teams.
- Optimize email subject lines, content, CTAs, send times, and campaign performance through A/B testing.
- Monitor campaign metrics such as open rate, click-through rate, conversion rate, unsubscribe rate, and revenue generated.
- Maintain and improve email databases while ensuring high deliverability and audience hygiene.
- Develop lead nurturing campaigns to convert potential users into customers.
- Create retention and re-engagement strategies for existing users.




- Ensure all campaigns align with BYOL Academy's brand voice and business objectives.

Required Skills & Qualifications

- Proven experience in email marketing or digital marketing.
- Strong email copywriting and communication skills.
- Experience with email marketing and automation platforms.
- Understanding of audience segmentation, lead nurturing, and customer journeys.
- Knowledge of A/B testing and email performance optimization.
- Ability to analyze campaign data and generate actionable insights.
- Basic understanding of CRM systems and marketing automation.
- Creative thinking with strong attention to detail.
- Experience in EdTech, SaaS, or digital products will be an added advantage.

What We Are Looking For

We are looking for someone who does not see email as just a communication channel, but as a powerful tool for growth, conversion, retention, and building long-term customer relationships.

Why Join BYOL Academy?

- Opportunity to work with a fast-growing AI-driven EdTech company.
- Work on creative education and technology products.
- High ownership and creative freedom.
- Opportunity to directly contribute to customer acquisition and company growth.
- Collaborative and growth-oriented work environment.

Pay: ₹10,000.00 - ₹20,000.00 per month

Work Location: Remote

📌 Email Marketing Specialist (India)
🏢 BYOL Academy Private
📍 India