Uncle Peter's Pancakes (UPP) is a rapidly growing Indian pancake QSR chain that started as a cloud kitchen in Bengaluru in 2019. We've expanded to 80+ outlets across 30 cities, been featured on Shark Tank India Season 3, and are on track to open 500+ stores across India in the next three years.

We're looking for a Brand Lead / Senior Marketing Leader to own and drive our end-to-end brand strategy — shaping our brand voice, driving organic and paid growth, and building a data-backed roadmap to scale revenue, visibility, and engagement.

What You'll Do

- Define brand positioning and build annual/quarterly brand plans
- Lead 360° campaigns across digital, ATL, BTL, and in-store
- Manage creative, media, and PR agencies; own budgets, KPIs, and ROI
- Oversee brand tone, visual identity, and messaging across all platforms
- Use consumer insights and data to continuously sharpen brand strategy
- Partner cross-functionally with business development, design,



operations, and franchise teams
- Build influencer, brand ambassador, and media relationships
- Drive digital growth, customer acquisition, retention, and regional/store-level marketing
- Lead current product launches and campaigns
- Hire and lead a high-performing marketing team as we scale

What We're Looking For

- 5+ years in brand marketing or brand management — FMCG, F&B;, or lifestyle brands preferred
- Proven success scaling consumer brands in India
- Strong digital-first, youth-centric creative instincts
- Excellent storytelling, communication, and stakeholder management skills
- Data-driven and analytical decision-maker
- Relevant QSR/Café/F&B; experience is a must

Pay: ₹1,200,000.00 - ₹1,500,000.00 per year

Work Location: In person

📌 Senior Marketing Leader (India)
🏢 Bogmalo Foods
📍 India