About Binny's,

Binny's has been in the jewellery business since 1962 — over six decades of building a name in Mumbai.

Today, we operate as a D2C group from our headquarters in Andheri East, running multiple brands under one roof, with an in-house team handling growth, creative, tech and retention.

We're now building our second brand: SwissIQ — a premium watch strap label for luxury watch owners, built using Swiss-sourced material.

We're a small team with real ownership and no layers. You'll work directly with the founder, see the actual numbers, and your decisions can show up in the P&L; the same month you make them.What you’ll own

- Build and manage the Instagram & YouTube content calendar
- Plan and coordinate product shoots with our in-house photographer
- Create shot lists and manage the shoot-to-publish workflow
- Brief and coordinate with our video editor
- Write hooks, captions and short-form copy in the brand voice
- Publish and manage Instagram posts, Reels and YouTube Shorts/long-form
- Manage YouTube titles, thumbnails, descriptions, tags, chapters and playlists
- Run daily community engagement — comments, DMs and watch-community interactions
- Handle product/fitment questions and route buying intent to the store
- Identify and manage micro-creators for influencer seeding
- Maintain our satellite fitment accounts and collaborator posts
- Track community feedback, performance and content insights

What we’re looking for

Must have:

- 1–3 years of experience managing real brand social media accounts




- Strong hands-on understanding of Instagram, especially Reels, carousels, collaborator posts and Insights
- Working knowledge of YouTube Shorts, long-form content and YouTube Studio analytics
- Robust short-form copywriting and hook-writing skills
- Experience with Meta Business Suite and a scheduling platform such as Later, Buffer, Hootsuite or Metricool
- Basic Canva/CapCut skills
- Excellent coordination and execution discipline
- Portfolio/live account handles are mandatory

Strong plus:

- Genuine interest in watches and the watch community
- Premium/D2C brand experience
- Influencer seeding or gifting experience
- Comfortable on camera or directing talent
- Hindi/Marathi for shoot and vendor coordination

This role is for you if…

You notice when a grid feels off.
You care about consistency more than vanity metrics.
You can chase an editor, coordinate a shoot and still write a strong caption.
You understand that comments and DMs can drive sales.
You can take strategy direction and use data to challenge it when necessary.

What you’ll get

- ₹4.5–7.0 LPA CTC, based on experience and the accounts you’ve actually managed
- Company-provided laptop and phone plan
- Paid scheduling, design and analytics tools
- Opportunity to grow into Social/Content Lead as the team expands

How to apply

Send your resume + 2–3 live brand account handles you have personally managed.

Email: [email protected]
Contact: +91-XXXXXXXXXX

Pay: ₹37,000.00 - ₹58,000.00 per month

Work Location: In person

📌 Social Media Manager (India)
🏢 BINNY'S JEWELLERY
📍 India