We are looking for a creative, analytical, and results-driven Digital Marketing & Performance Marketing Specialist to join our team at Srishti Innovative.

The ideal candidate should have hands-on experience in SEO, Meta Ads, Google Ads, social media branding, digital marketing strategy, and marketing automation, along with an interest in emerging AI-powered marketing tools.

This role is ideal for someone who can think strategically, execute independently, generate current ideas, manage a team, and communicate confidently with clients, students, and trainees.

Key Responsibilities1. SEO & Website Marketing

- Manage and execute SEO strategies for company and client websites.
- Conduct keyword research, on-page and off-page SEO activities.
- Monitor website performance, rankings, traffic, and conversions.
- Identify opportunities to improve organic visibility and search performance.
- Prepare SEO reports and recommend improvement strategies.

2. Paid Advertising

- Plan, create, manage, and optimize Meta Ads and Google Ads campaigns.
- Develop campaigns based on business objectives, target audience, and budgets.
- Monitor key performance metrics such as CTR, CPC, CPL, conversions, and ROAS.
- Conduct A/B testing and continuously optimize campaign performance.
- Prepare campaign performance reports and actionable insights.

3. Social Media & Branding

- Develop and execute social media marketing strategies for the company and clients.
- Support social media branding, content planning, campaign ideas, and audience growth.
- Identify emerging trends and develop creative marketing concepts.
- Coordinate with designers, content creators, and other team members.




- Maintain consistency in brand communication across digital platforms.

4. Strategy & Innovation

- Develop digital marketing strategies aligned with business and client objectives.
- Bring current ideas, innovative campaigns, and growth opportunities to the team.
- Research emerging digital marketing trends, platforms, tools, and technologies.
- Explore and implement AI tools for content creation, marketing, analytics, and productivity.
- Identify opportunities for digital automation and workflow optimization.

5. Team Management & Training

- Coordinate and manage digital marketing team members and interns.
- Guide interns and students in practical digital marketing activities.
- Conduct workshops, training sessions, and demonstrations when required.
- Represent the organization during training programs and client engagements.
- Support the development of training content and practical learning activities.

6. Creative & Design Support

- Possess a basic understanding of logo creation, branding, and visual communication.
- Work with tools such as Canva and other design platforms.
- Create or coordinate basic social media creatives and campaign materials.
- Use AI-powered creative tools to improve marketing output and productivity.

Required Skills





- SEO and website optimization
- Meta Ads / Facebook & Instagram Ads
- Google Ads
- Social media marketing
- Digital marketing strategy
- Social media branding
- Keyword research and SEO analytics
- Campaign planning and optimization
- Content and creative ideation
- Digital marketing automation
- AI tools for digital marketing
- Basic graphic design knowledge
- Canva or similar design tools
- Team coordination and management
- Presentation and communication skills
- Training and facilitation skills

Preferred Qualifications

- Certification in Digital Marketing
- Bachelor's degree in Marketing, Business, Communications, Computer Applications, or a related field
- 1–3 years of relevant professional experience
- Practical experience managing digital marketing campaigns for brands or clients

What We Are Looking For
We are looking for someone who:

- Thinks beyond simply executing campaigns.
- Can combine creativity with data-driven decision-making.
- Takes ownership of assigned projects.
- Is comfortable experimenting with recent tools and technologies.
- Has a strong interest in AI-powered digital marketing.
- Can communicate ideas clearly and confidently.
- Is willing to learn, adapt, and grow with the organization.
- Can work independently as well as collaboratively.
- Is comfortable interacting with clients, students, interns, and training participants.
- Is willing to travel and conduct training sessions or client engagements when required.

Pay: ₹13,500.00 - ₹25,000.00 per month

Benefits:

- Flexible schedule
- Provident Fund

Work Location: In person

📌 SEO and Meta Ad Specialist (India)
🏢 Srishti Innovative Computer Systems
📍 India