Digital Marketing Specialist

Company: Amprisia Energies
Location: Dehradun
Employment Type: Full-Time
Department: Marketing
Experience: 1–4 Years
Salary: ₹25000

About Amprisia Energies

Amprisia Energies is a growing renewable energy company focused on solar energy solutions. We are looking for a performance-oriented Digital Marketing Specialist who can take ownership of our digital presence, generate qualified leads and help drive business growth through effective digital marketing campaigns.

Job Summary

The Digital Marketing Specialist will be responsible for planning, executing, monitoring and optimising digital marketing campaigns across platforms such as Google Ads, Meta Ads, Instagram and other relevant digital channels.

The ideal candidate should have strong hands-on experience in performance marketing, lead generation, campaign optimisation, social media marketing and digital analytics.

Key Responsibilities1. Performance Marketing

- Plan and execute Google Ads and Meta Ads campaigns for lead generation.
- Manage campaign budgets and optimise spending to achieve maximum ROI.
- Conduct keyword research and competitor analysis.
- Create and test different ad copies, creatives and audiences.
- Monitor CPL, CTR, conversion rate, ROAS and other key performance metrics.
- Continuously optimise campaigns based on performance data.

2. Lead Generation

- Develop digital strategies to generate high-quality leads for solar products and services.
- Work closely with the sales team to understand lead quality and conversion.
- Track the complete lead journey from enquiry to conversion.
- Identify channels and campaigns generating the highest-quality customers.
- Improve lead quality and reduce cost per qualified lead.

3. Social Media Marketing

- Manage and grow Amprisia Energies' presence across Instagram, Facebook, LinkedIn and other relevant platforms.
- Develop monthly social media content calendars.




- Coordinate with graphic designers, video editors and content creators.
- Plan reels, posts, educational content, customer testimonials and promotional campaigns.
- Monitor engagement, reach and follower growth.

4. Website & SEO

- Coordinate with the website/SEO team to improve organic visibility.
- Conduct basic keyword research and competitor analysis.
- Monitor website traffic, rankings and lead-generation performance.
- Identify opportunities to improve landing pages and conversion rates.
- Ensure marketing campaigns are aligned with SEO and website strategy.

5. Analytics & Reporting

- Monitor campaign performance using tools such as Google Analytics, Google Ads Manager, Meta Ads Manager and other reporting platforms.
- Prepare weekly and monthly marketing performance reports.
- Analyse campaign data and identify areas for improvement.
- Track marketing spend against leads, qualified leads and sales.
- Present actionable insights to management.

6. Creative & Campaign Strategy

- Develop marketing concepts and campaigns for residential, commercial and industrial solar solutions.
- Work with the creative team to develop high-converting ad creatives.
- Test different offers, messages, formats and audiences.
- Keep track of current digital marketing trends and competitor activities.

Key Performance Indicators (KPIs)

The Digital Marketing Specialist will primarily be evaluated on:

- Number of qualified leads generated
- Cost per lead (CPL)
- Cost per qualified lead
- Lead-to-sale conversion rate
- Marketing ROI / ROAS
- Google Ads performance




- Meta Ads performance
- Website traffic and enquiries
- Social media growth and engagement
- Overall contribution to sales revenue

Required Skills

- Hands-on knowledge of Google Ads
- Hands-on knowledge of Meta Ads / Facebook Ads
- Lead-generation and performance marketing experience
- Understanding of Google Analytics and conversion tracking
- Basic SEO knowledge
- Social media marketing
- Content and campaign planning
- Data analysis and reporting
- Excellent communication skills
- Strong analytical and problem-solving abilities
- Ability to work with sales and creative teams

Preferred Qualifications

- Bachelor's degree in Marketing, Business Administration, Digital Marketing, Communications or a related field.
- Certification in Google Ads, Meta Ads or digital marketing will be an advantage.
- Experience in the solar, renewable energy, real estate, construction or other lead-generation-driven industry will be preferred.

Experience

1–4 years of relevant digital marketing experience preferred.

Candidates with strong hands-on experience in running lead-generation campaigns may also be considered regardless of formal certification.

What We Expect

We are looking for someone who does not simply "run ads" but takes ownership of marketing results.

The candidate should be comfortable with numbers, understand the relationship between ad spend → leads → qualified leads → sales → revenue, and continuously look for ways to improve campaign performance.

What We Offer

- Competitive salary based on experience
- Performance-based incentives
- Prospect to work with a rapidly growing renewable-energy company
- Exposure to large-scale digital marketing and lead-generation campaigns
- Career growth opportunities
- Dynamic and performance-driven work environment

Pay: ₹15,000.00 - ₹30,000.00 per month

Work Location: In person

📌 Digital Marketing Specialist (India)
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