BTL & Corporate Partnerships Executive: North Location: Delhi NCR (with regional travel across North India) Experience: 3–5 years About the Role We're looking for a BTL & Corporate Partnerships Executive to own on-ground marketing and corporate partnerships across our North region — Delhi NCR, Uttarakhand, UP, Bihar, and Mumbai. This is a high-ownership, field-heavy role for someone who can build long-term, meaningful BTL partnerships, execute events end-to-end, and work seamlessly across store and corporate teams. Strong communication skills, especially Hindi, are essential, given the extent of on-ground and regional stakeholder engagement this role demands.

Roles & Responsibilities

Regional BTL Ownership

● Own BTL and on-ground marketing strategy and execution across all North region markets: Delhi NCR, Uttarakhand, UP, Bihar, and Mumbai. We may expand into more regions.

● Identify high-footfall locations and catchment opportunities around stores in each market and design activations accordingly.

● Set up promotional kiosks, activations, and in-catchment events tailored to each region's context.

Corporate & BTL Partnerships

● Build and nurture long-term, meaningful BTL and corporate partnerships, not one-off activations, with a view to sustained, repeatable value.

● Identify, pitch, and onboard corporate partners (offices, residential communities, malls, institutions) for co-branded events and activations.

● Negotiate partnership terms and manage relationships end-to-end with corporate stakeholders.

● Ensure this is executed in a cost-effective manner, with barter being priority.

End-to-End Event Coordination





● Plan and execute on-ground events and activations from concept to completion.

● Coordinate closely with store teams to ensure smooth on-ground execution and alignment with local store priorities.

● Coordinate with corporate/internal teams (marketing, sales, ops) to align event goals with broader business objectives.

● Manage vendors, agencies, and event partners for flawless execution.

In-Store & Facade Branding

● Own end-to-end execution of in-store and facade branding across all new store launches in the region.

● Ensure branding execution meets brand guidelines and quality standards at every store, no compromises on finish, materials, or placement.

● Coordinate with the corporate team on branding design, specs, and sign-off before rollout to ensure alignment with brand standards.

● Liaise with local vendors, printers, and fabricators to execute facade and in-store branding on time and on budget.

● Conduct on-ground quality checks post-installation and course-correct quickly to resolve any execution gaps or vendor issues.

● Maintain a tracker of branding status across all new stores — timelines, vendor ownership, cost, and quality sign-off.

● Flag recurring execution issues (vendor quality, delays, cost overruns)



to the corporate team and help refine processes for future store launches.

Tracking & Reporting

● Track event performance, footfall, and ROI across all activations and partnerships.

● Work closely with our Data team to ensure marketing reports reflect BTL and corporate partnership performance on a MoM basis.

● Maintain structured reporting on event success, partnership health, and regional performance trends.

● Use data to refine future BTL strategy and partnership prioritisation by region.

● Track and report marketing budgets and expenses.

Requirements

● 3–5 years of experience in BTL marketing, on-ground events, or corporate partnerships, prior ownership of a multi-market/regional charter preferred.

● Proven experience planning and executing on-ground activations, events, and corporate collaborations.

● Strong relationship-building and negotiation skills with corporate stakeholders, store teams, and event partners.

● Excellent verbal and written communication skills; strong proficiency in Hindi is a must, given the regional nature of this role.

● Willingness to travel extensively across North India (Delhi NCR, Uttarakhand, UP, Bihar) and to Mumbai.

● Robust with data and spreadsheets (Excel/Google Sheets); comfortable using AI tools to speed up reporting and workflows.

● Autonomous working style: able to own regional projects end-to-end with minimal supervision.

● Organised, structured, and process-oriented.

Qualifications

● Bachelor's degree

Pay: ₹30,000.00 - ₹40,000.00 per month

Benefits:

- Paid sick time
- Provident Fund

Work Location: In person

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