Key Responsibilities

Strategy and Planning

- Develop and implement a comprehensive multi-channel individual fundraising strategy
- Set annual targets and strategic priorities aligned with organizational goals
- Lead revenue generation from individual donors targeting ₹15 Cr annually

Campaign Management

- Conceptualize and lead 4–6 major fundraising campaigns annually (online and offline)
- Collaborate with external agencies, corporates, and platforms for fundraising partnerships
- Optimize donor acquisition funnels using A/B testing, segmentation, and tracking

Donor Acquisition and Retention

- Acquire a minimum of 15,000 current individual donors annually
- Retain at least 50% of existing donors through strong stewardship and relationship management
- Oversee donor journeys including thank-you notes, impact reports, and personalized communication

Community and Volunteer Engagement

- Engage with schools, RWAs, alumni networks, and local groups to build grassroots donor communities
- Facilitate volunteer-led fundraising and peer-to-peer giving campaigns
- Establish and activate at least 20 community-based fundraising partnerships annually

Team Leadership and Culture

- Build and manage a high-performing team across campaign, digital, donor servicing, and outreach




- Mentor and lead staff, interns, and volunteers to meet performance goals
- Foster a culture of creativity, accountability, and mission alignment within the team

Data and CRM Management

- Maintain accurate donor data and campaign performance metrics using CRM systems
- Leverage analytics to improve donor retention and campaign ROI
- Ensure data privacy and compliance with legal and internal fundraising guidelines

Events and Brand Campaigns

- Plan and execute flagship awareness and fundraising events (e.g., Giving Tuesday, Cancer Awareness Month)
- Represent CanKids at donor-facing events and public forums to enhance visibility

Monitoring and Reporting

- Track and report campaign and donor metrics to the Chief Resource Mobilization and Communication Officer and Board
- Use data insights to refine fundraising strategies and team performance

Compliance and Governance

- Ensure adherence to legal, ethical, and organizational standards in fundraising practices
- Maintain transparency and integrity in all donor communications and financial reporting

Additional Duties

- Perform tasks as assigned by the Chief Resource Mobilization and Communication Officer (CRMCO)

📌 General Manager - RM (Retail) (Chennai)
🏢 Cankids...Kidscan
📍 Chennai