Job Description

Job Purpose

Responsible for managing IFAs/BANKs/ NDs and achievement of the sales target expected from those set of distributors.
To ensure attainment of maximum market share from these set of IFAs/BANKs/ NDs

Job Context & Major Challenges

Activation One of the most important aspects of the IFAs/BANKs/ NDs channel is to increase activation of the POS i.e. maximum POS selling our product. With every Relationship Manager managing a large number of relationships, to be able to reach out to them to ensure that they remain consistently active with us is a challenge.
High Market Share Creating top of the mind recall in the mind of the IFAs/BANKs/ NDs is another significant challenge in this role. With the presence of over 35 players in the industry, we need to have a high recall, which will lead to enhanced market share.
Training & Updation To update the IFAs/BANKs/ NDs a challenge in itself. Market dynamics keep changing on a daily basis and it is equally important to update the advisors frequently.
Practices adopted by competition To be able to sell your products in an environment where stiff competition forces market players to adopt various pricing and incentive strategies, which we may not be able to match.
Service issues Ensuring that all service related issues of IFAs/BANKs/ NDs and their investors are sorted out with a quick TAT. Servicing is a very critical aspect of the relationship and if issues are not sorted out in adequate time,



it may lead to relationship turning sour with distributors

Key Result Areas

KRA (Accountabilities) (Max 1325 Characters)Supporting Actions (Max 1325 Characters)
KRA1Distributor Empanelment & EngagementEnsures 100% compliance with internal reporting & audit systems
Provides weekly reports, to Regional Heads and Channel Heads
Updates sales portal with requisite information to facilitate information collation and analysis
Undertakes installation of advertising and publicity materials for brand visibility
Conducts regular meetings and contact with the distributors
Undertakes empanelment and activation of distributors
Disseminates updates and other product related information in timely manner
Organizes and executes trainings and engagements for partners
KRA2Reporting and complianceEnsures 100% compliance with internal reporting & audit systems
Provides weekly reports, to Regional Heads and Channel Heads
Updates sales portal with requisite information to facilitate information collation and analysis
Undertakes installation of advertising and publicity materials for brand visibility
KRA3Retail Sales ExecutionDrives ongoing sales from the defined relationships and contribute towards regions achievements
Obtains and analyzes information from market to identify new clients, makes direct pitches, liaises with channel partners to increase sales
Profiles distributors and caters to their requirements to ensure ongoing business from them.

📌 Relationship Manager - PSU & Coop Banks, Ghatkopar (Mumbai)
🏢 Aditya Birla Group
📍 Mumbai