Responsibilities

Key Responsibilities:

• Collaborate with internal teams and clients to understand campaign objectives and requirements.

• Design and build responsive email(s) (templates), utilizing SalesForce Marketing Cloud's drag-and-drop interface.

• Implement dynamic content and personalization strategies to enhance email engagement and conversion rates.

• Conduct A/B testing to optimize email performance and drive continuous improvement.

• Ensure email campaigns are compliant with industry regulations and best practices, including CAN-SPAM and GDPR.

• Monitor and analyze key performance metrics, providing insights and recommendations for future campaigns.

• Stay up-to-date on industry trends and best practices related to email marketing and SalesForce Marketing Cloud.

Technical and Professional Requirements:





Proficiency in HTML and CSS preferred (Mandatory)

• Strong understanding of email marketing principles, including segmentation, deliverability, and engagement metrics.

• Excellent attention to detail and design aesthetics.

• Ability to multitask and prioritize in a fast-paced workplace.

• Strong communication and collaboration skills.

• Should have SFMC certification (Mandatory)

Additional Responsibilities:

Qualifications:

• Bachelor's degree in Marketing, Communications, or related field.

• 4+ years of experience working with SalesForce Marketing Cloud, specifically focusing on email building with an overall 5 to 6 years of experience.

📌 Team Lead (Chennai)
🏢 Infosys BPM
📍 Chennai