Roles and Responsibility

Social Media Management

- Manage and maintain social media platforms including Instagram, Facebook, LinkedIn, YouTube, and X.
- Create and publish engaging content aligned with the brand's tone and objectives.
- Plan and maintain a weekly/monthly social media content calendar.
- Schedule posts across multiple social media channels.
- Ensure consistency in brand messaging, visuals, and communication.

Content Creation

- Create engaging Reels, posts, carousels, Stories, videos, and captions.
- Develop creative content around study-abroad destinations, universities, scholarships, application processes, student tips, success stories, and educational trends.
- Write engaging captions, headlines, hooks, and CTAs.
- Adapt content according to the requirements of different social media platforms.
- Work with designers, video editors, and internal teams to develop campaigns.

Trends & Audience Engagement

- Stay updated with the latest social media trends, formats, hashtags, and viral content.
- Identify opportunities to turn relevant trends into brand content.
- Monitor comments, messages, mentions,



and audience interactions.
- Respond to audience queries professionally and escalate issues when required.
- Understand the interests, concerns, and behavior of students and parents.

Analytics & Performance

- Monitor social media performance and engagement.
- Track metrics such as reach, impressions, engagement, followers, views, clicks, and leads.
- Identify high- and low-performing content.
- Prepare regular social media performance reports.
- Use insights and analytics to improve future content and campaigns.

Collaboration

- Collaborate with the marketing, design, video, admissions, and counselling teams.
- Support digital marketing campaigns and promotional activities.
- Assist in creating campaigns for webinars, events, university partnerships, admissions, and student success stories.
- Contribute creative ideas for improving brand visibility and engagement.

To Apply Share CV on +91-XXXXXXXXXX

Pay: ₹20,000.00 - ₹30,000.00 per month

Work Location: In person

📌 Social Media Executive (India)
🏢 Global Opportunities
📍 India