Adobe Experience Platform Technical Lead

(Sr. Strategist, Tech Services or Principal Strategist, Tech Services)

About the Role

We're looking for a seasoned Adobe Experience Platform (AEP) Technical Lead to join our

team. In this role, you'll be the go-to expert for a suite of Adobe technologies – spanning AEP,

Real-Time CDP, Adobe Journey Optimizer, and Customer Journey Analytics – serving clients

across multiple industries.

You'll balance strategic thinking with hands-on execution: architecting solutions, building within

the platforms, and guiding other developers through implementation. You'll work alongside a

collaborative team of strategists, analysts, creatives, and engineers working across the broader

tech ecosystem – including Salesforce, Marketo, Adobe Experience Manager, and Adobe

Target – and you'll be a trusted voice in the room with our clients.

What You'll Do

Technical Leadership & Architecture

• Design and architect end-to-end AEP implementations, including data ingestion, schema

design (XDM), identity resolution, and segmentation strategies

• Lead solution design sessions, translating business requirements into scalable, bestpractice

technical implementations

• Define implementation standards, patterns, and documentation for the AEP ecosystem

across client engagements

• Break down complex technical implementations into transparent, manageable tasks, delegating

ownership to other developers and team members

• Conduct peer reviews of other developers' work, providing constructive technical

feedback and ensuring quality and consistency

• Mentor and guide other developers working alongside you on AEP, RTCDP, AJO, and

CJA

Hands-On Platform Work

• Configure and build within Adobe Experience Platform: data streams, datasets,

schemas, sources, destinations, and merge policies

• Implement and manage Real-Time CDP audiences, identity graphs, and activation

workflows to downstream channels and platforms





• Build and optimize customer journeys in Adobe Journey Optimizer, including triggers,

decisioning logic, and cross-channel orchestration

• Set up and configure Customer Journey Analytics workspaces, connections, data views,

and calculated metrics

• Collaborate with adjacent developers on integrations with AEM, Target, Marketo,

Salesforce, Snowflake, and other ecosystem tools

Client Engagement & Advisory

• Serve as a subject matter expert for clients, helping them understand platform

capabilities, constraints, and best practices

• Lead and participate in discovery sessions, technical workshops, and solution

presentations

• Recommend implementation approaches based on industry experience, making tradeoffs

clear and actionable

• Translate complex technical concepts for non-technical stakeholders including

marketing, strategy, and product teams

• Stay current with the Adobe product roadmap and proactively bring relevant updates and

opportunities to client conversations

Cross-Functional Collaboration

• Work closely with strategists, analysts, and creatives to ensure technical solutions

support campaign goals and data insights

• Coordinate with other platform developers (AEM, Salesforce, Target, Marketo) to deliver

cohesive, integrated solutions

• Participate in sprint planning, backlog grooming, and technical discovery as part of an

agile delivery team

What You Bring

Required

• 5+ years of experience working in the Adobe Experience Cloud ecosystem, with deep,

hands-on expertise across AEP, RTCDP, AJO,



and CJA

• Proven ability to architect and implement AEP solutions from the ground up, including

XDM schema design, data ingestion pipelines, and identity resolution

• Experience activating audiences from RTCDP to paid media, email, Adobe Target, and

other downstream destinations

• Hands-on AJO experience building multi-step customer journeys, decisioning, and

cross-channel messaging

• Strong understanding of CJA configuration, including connections, data views, and

Analysis Workspace reporting

• Experience with AEP RESTful APIs and Configuration as Code (CaC) best practices and

techniques

• Experience guiding and reviewing the work of other developers, with a strong eye for

implementation quality

• Comfortable presenting technical solutions and recommendations directly to clients and

stakeholders

• Familiarity with adjacent technologies including AEM, Adobe Target, Salesforce, or other

marketing/data platforms

Nice to Have

• Adobe certifications (e.g., Adobe Certified Expert in RTCDP, CJA or AJO)

• Experience with data engineering concepts: SQL, ETL pipelines, API integrations, or

event streaming

• Familiarity with web data collection via Adobe Web SDK / alloy.js or Launch/Tags

• Agency or consultancy background with experience managing multiple client

engagements simultaneously

• Understanding of data privacy frameworks (GDPR, CCPA) and how they apply to

customer data platforms

Why This Role

• Work on complex, high-impact engagements across a diverse client portfolio

• Shape how our practice approaches the Adobe ecosystem – your architecture decisions

matter

• Collaborate with experienced practitioners across the full digital experience stack

• Grow your craft in a team that values technical depth and client partnership equally

Skills:- AEP, AJO, RTCDP, XDM, CJA and DATASTREAMS

📌 ADOBE EXPERIENCE PLATFORM TECH LEAD (India)
🏢 Shiftparadigm
📍 India