Experience: 2–4 years

Location: Pune | WFO

Market: US / International clients

Industry: IT Services / Software / SaaS / Product Engineering

Key must-have requirements

- Excellent English Communication Fluent written and spoken English
- Comfortable directly communicating with US clients
- Able to participate in client calls and explain marketing/content ideas clearly
- Solid email and professional communication skills
- Content Writing – Strong Hands-on experience writing blogs, website content and landing pages
- B2B/technology content experience preferred
- Strong research and storytelling ability
- Can understand technical concepts and convert them into easy-to-understand business content
- Experience creating thought-leadership content
- SEO Keyword research
- On-page SEO
- Content/blog optimization
- Landing-page optimization
- Search performance analysis
- Identifying content gaps and opportunities
- Understanding of organic traffic growth
- Digital & Social Media LinkedIn — especially important for B2B IT marketing
- Facebook, Instagram and X
- Social media content creation
- Content calendar planning
- Campaign execution
- Email Marketing Email campaign creation and execution
- Newsletter management
- Brevo or similar platforms
- Basic understanding of email metrics and optimization




- Analytics Google Analytics
- Website traffic analysis
- Content performance
- Ability to interpret data and recommend improvements

1. Sales/Marketing Collateral
2. Candidate should be comfortable creating or coordinating:

- One-pagers
- Brochures
- White papers
- Sales decks
- Flyers
- Conference/event content
- Case studies

1. IT/Technology Understanding
2. Prior experience in IT Services, IT Consulting, SaaS, Software Development or Product Engineering should be strongly preferred.
3. They should have at least a basic understanding of:

- Web & Mobile Development
- Product Engineering
- UI/UX
- QA/Testing
- Cloud & DevOps
- AI & Automation

1. AI Tools
2. Practical experience with tools such as:

- ChatGPT
- Claude
- Gemini
- Gamma
- Genspark

1. Important: Candidate should know how to research, fact-check, edit and humanize AI-generated content rather than simply copy-pasting AI output.
2. Basic Design

- Basic Figma knowledge
- Understanding of visual communication
- Ability to create basic visual concepts/references
- Comfortable working with graphic/UI designers

Skills:- Content Writing, Content Marketing, Content Strategy, Communication Skills, SaaS and International sales

📌 Urgent Hiring Marketing Associate- Pune
🏢 Baxture Technologies
📍 Pune