Responsibilities: Plan and execute BTL marketing activities such as exhibitions, site branding, andpromotional campaigns Handle vendor coordination for fabrication, printing, events, and branding materials Ensure timely execution of branding activities including hoardings, shop boards,display units, and POS materials Manage end-to-end event execution including logistics, setup, and on-groundsupervision Coordinate with internal teams (sales, design, procurement) for smooth execution Monitor campaign effectiveness and provide reports on ROI and its impact. Maintain quality control and cost efficiency in all marketi ng activities Identify new opportunities for brand promotion and visibility enhancementSkills: Bachelor's degree in Business Administration, Operations, Marketing, or related field(MBA preferred)
Strong experience in BTL marketing & on-ground activations Excellent vendor management and negotiation skills Valuable understanding of branding and promotional materials Ability to manage multiple projects and meet deadlines Strong communication and coordination skills Proficiency in MS Office; knowledge of design tools is a plus Proven experience in activation or operations management, preferably in the FMCGindustry.Key Traits: Execution-focused and proactive Detail-oriented with problem-solving ability Willingness to travel for events and execution