We are looking for a results-driven Digital Marketing Manager with 2–5 years of experience to develop, execute, and optimize digital marketing strategies that increase brand awareness, website traffic, leads, customer acquisition, and revenue.

The ideal candidate should have strong hands-on experience in SEO, Google Ads, Meta Ads, social media marketing, content marketing, email marketing, Google Analytics, and performance reporting. You should be comfortable working with data, managing multiple campaigns, and continuously improving marketing ROI.

Key Responsibilities

- Develop and execute comprehensive digital marketing strategies aligned with business objectives.
- Plan, launch, monitor, and optimize Google Ads, Meta Ads,social media, LinkedIn Ads, and other paid campaigns.
- Manage SEO activities including keyword research, on-page SEO, technical SEO coordination, link building, and performance tracking.
- Develop and execute social media strategies across relevant platforms.
- Plan content calendars and coordinate with content, creative, and video teams.
- Monitor website traffic, conversions, campaign performance, and customer acquisition metrics.
- Use Google Analytics 4, Google Search Console, Google Tag Manager, and other analytics tools to measure performance.
- Conduct competitor, market, keyword, and audience research to identify growth opportunities.
- Create regular performance reports with actionable insights and recommendations.
- Manage digital marketing budgets and optimize campaigns to achieve target ROI/ROAS and CPL/CPA.
- Work closely with sales, business development,



design, content, and product teams to support lead generation and revenue goals.
- Manage external agencies, freelancers, and marketing vendors when required.
- Stay updated with changes in search algorithms, advertising platforms, social media trends, and digital marketing best practices.
- Perform A/B testing of landing pages, ad creatives, audiences, messaging, and campaigns.
- Identify new digital channels and opportunities for customer acquisition and brand growth.

Required Skills

- 2–5 years of professional experience in digital marketing.
- Strong knowledge of SEO and SEM/PPC.
- Hands-on experience with Google Ads and Meta Ads Manager.
- Working knowledge of GA4 and Google Search Console.
- Experience with social media marketing and content strategy.
- Understanding of conversion optimization, lead generation, and marketing funnels.
- Strong analytical and problem-solving skills.
- Good understanding of KPIs such as CTR, CPC, CPL, CPA, conversion rate, CAC, ROAS, and ROI.
- Excellent communication and project-management skills.
- Ability to manage multiple campaigns and priorities simultaneously.
- Robust Excel/Google Sheets skills for marketing analysis and reporting.





Preferred Qualifications

- Google Ads or other relevant digital marketing certifications.
- Experience with CRM, marketing automation, or email marketing platforms.
- Basic understanding of WordPress or other CMS platforms.
- Experience with landing-page optimization and conversion-rate optimization (CRO).
- Basic knowledge of HTML/CSS is an advantage.
- Experience managing a small marketing team or external agencies is a plus.

Key Performance Indicators

Success in this role will be measured through:

- Qualified lead generation and customer acquisition
- Website traffic and organic search growth
- Conversion rate improvement
- Cost per lead/customer acquisition
- Paid advertising ROAS and ROI
- SEO rankings and organic conversions
- Social media engagement and audience growth
- Overall contribution to revenue and business growth

Education

Bachelor's degree in Marketing, Business Administration, Communications, or a related field is preferred. Relevant professional experience and certifications will also be considered.

Experience Level

2–5 years of hands-on experience in Digital Marketing, Performance Marketing, Growth Marketing, or a similar role

We are looking for someone who is data-driven, proactive, creative, commercially focused, and hands-on—someone who can not only execute digital campaigns but also understand the numbers behind them and turn insights into measurable business growth.

Pay: ₹14,545.76 - ₹59,193.97 per month

Work Location: In person

📌 Digital Marketing Manager (India)
🏢 Excel India IMF Private
📍 India