Key Responsibilities

● Generate qualified SaaS leads through digital campaigns, content marketing, and strategic partnerships.

● Plan and execute multi-channel digital marketing campaigns across SEO, GEO, email marketing, content, and social media.

● Develop and implement SEO and GEO strategies to improve online visibility, organic traffic, and customer acquisition.

● Manage prospect interactions, track sales activities, and optimize the lead conversion pipeline using CRM tools.

● Conduct market research and competitor analysis to identify market trends, growth opportunities, and refine unique selling propositions (USPs).

● Monitor and analyze key digital marketing metrics such as website traffic, conversion rates, CTR, email open rates, and engagement.

● Prepare performance reports and provide data-driven recommendations to improve campaign effectiveness and lead generation.

● Work closely with product development and sales teams to align digital marketing and growth strategies with business objectives.

● Develop and manage content strategies across relevant digital channels to support brand visibility and lead generation.

● Continuously evaluate campaign performance and identify opportunities for optimization and improvement.

Required Skills & Qualifications





● Minimum 3-5 years of experience in Digital Marketing, preferably in a B2B software or SaaS product environment.

● Bachelor’s or Master’s degree in Marketing, Communications, Business, or a related field.

● Strong hands-on experience in SEO, GEO, email marketing, content strategy, and social media management.

● Proven experience in generating and nurturing qualified leads through digital marketing campaigns.

● Proficiency in tools such as Google Analytics, Google Search Console, SEMrush, Hootsuite, Mailchimp, and CRM platforms.

● Robust understanding of digital marketing analytics, KPIs, campaign performance, conversion tracking, and lead generation.

● Experience in market research, competitor analysis, and identifying growth opportunities.

● Strong project management and analytical problem-solving skills.

● Excellent written communication and creative content writing skills.

● Excellent verbal and written communication skills with the ability to collaborate effectively with product, sales, and other cross-functional teams.

● Highly organized, creative, self-driven, and results-oriented with a passion for continuous learning, innovation, and growth.

Work Location: In person

📌 Digital Marketing Specialist (India)
🏢 zakapps software
📍 India