Purpose of the role : The primary purpose of this role is to drive student enrolments, market expansion, and stakeholder engagement across institutions, schools, and recruitment partners within the assigned region.

Department : Marketing & Recruitment

Hours of Duty : Full Time

Location of Work : Chennai & Mumbai

No. of Open Positions : 2

Note: This role will involve travel for promotional activities and events within India and working over the weekends.

ESSENTIAL SKILLS REQUIRED AND QUALIFICATIONS

Qualifications: Master's degree from a recognized university.

Experience:6 to 8 years of relevant experience in international education, student recruitment, business

development, partnerships, or a related field.

Key Skills :

- Proven experience in student recruitment, business development, and stakeholder relationship management within the education sector.
- Strong understanding of institutional engagement, school outreach, and recruitment partner ecosystems.
- Demonstrated ability to achieve enrolment, conversion, and regional growth targets.
- Sound knowledge of international admissions processes, application management, visa requirements, and compliance standards.
- Strong market awareness with the ability to identify trends, opportunities, and competitive insights to drive business growth.
- Experience in planning and executing recruitment activities including school fairs, institutional presentations, webinars, workshops, and conversion campaigns.
- Excellent interpersonal, communication, presentation, and relationship-building skills with the ability to engage diverse stakeholders.
- Strong organizational and project management skills with the ability to manage multiple priorities and deadlines simultaneously.
- Ability to analyse data,



monitor performance metrics, and provide actionable insights to support decision-making.
- Proactive problem-solving skills with a customer-centric approach to student and partner engagement.
- Solid ability to work independently as well as collaboratively in a fast-paced and dynamic environment.
- Proficiency in CRM systems, reporting tools, and Microsoft Office applications.
- Willingness to travel extensively within the assigned region for recruitment activities, events, and partner engagement.

KEY RESPONSIBILITY AREAS (KRAs)

Student Recruitment & Business Growth

· Achieve enrolment targets across Institutional, School, and Agent channels within the assigned region.

· Drive regional contributions through targeted recruitment and business development initiatives.

· Support conversion activities through counselling sessions, webinars, AMA sessions, UC follow-ups.

· Ensure achievement of application, offer, conversion, and enrolment targets.

Institutional Engagement

· Develop and maintain relationships with universities, colleges, academic institutions, and strategic stakeholders.

· Identify opportunities to enhance student recruitment, market presence, and institutional collaboration.

· Promote the full academic portfolio and priority programs across assigned markets.

· Represent the organization at institutional events, workshops, seminars,



and meetings.

· Build market intelligence and provide insights on competitor activity and emerging opportunities.

· Drive growth in regional contribution and key cities.

· Promote growth across academic portfolios and priority programs.

· Develop expertise in institutional offerings, market trends, student preferences, and competitor activity.

School Development & Outreach

· Build and maintain strong relationships with schools, counsellors, principals, and key education stakeholders.

· Develop a sustainable undergraduate student pipeline through school engagement activities.

· Attend & represent Deakin at school fairs, career guidance sessions, parent interactions, presentations, and student engagement programs.

· Increase awareness and visibility of undergraduate pathways and academic offerings.

· Identify and develop priority schools and key cities to drive enrolment growth.

Agent Relationship Management

· Support Marketing Managers in managing relationships with recruitment partners and facilitating timely resolution of application, admission, and conversion-related queries.

· Assist in the execution of agent engagement initiatives and agent-led recruitment activities across the assigned region.

· Provide timely admission guidance and operational support to agents to improve application quality, conversion outcomes, and overall partner performance.

Reporting & Operational Excellence

· Provide timely and accurate reporting on pipelines, conversions, enrolments, and partner performance.

· Maintain CRM discipline and data accuracy.

· Support leadership with forecasting, insights, and market intelligence.

📌 Manager - Business Development - Chennai & Mumbai
🏢 Deakin University South Asia
📍 Chennai