Rural Marketing Strategy:

- Designing and managing the rural marketing strategy for the Rural Business Unit
- Conceptualizing & executing an integrated marketing campaign to achieve the brand & business goals in the rural markets
- Brand Building and Activations:
- Plan and execute marketing campaigns, both online and offline, to increase brand awareness and drive farmer participation in alignment with the Sales and Supply Network teams
- Collaborate with creative agencies to develop compelling advertising materials and promotional content
- Deploy rural marketing agencies to implement rural marketing plans
- Develop local partnerships for local activation / PR / communication
- Capture and develop engaging user-generated content to accentuate digital marketing
- Build and maintain relationships with local media, bloggers, and influencers to secure positive press coverage and brand partnerships
- Manage advertising budgets and track the effectiveness of campaigns using relevant KPIs.
- Understanding of local markets (culture, socioeconomic aspects, commodities, touch points, etc.) and providing feedback on rural consumer behavior to marketing,



product, and sales teams

Seasonal Campaigns:

- Crop-wise, region-wise marketing campaigns to source raw materials
- Engaging and activating the existing subscriber base of biomass processors and rural entities
- Deploying farmer communication channels
- Onboarding customer camps and roadshows
- Short videos for educating, training, and hand-holding in App usage
- Upselling of value-added services like Verification, Delivery, and Finance services

Community Engagement:

- Build solid relationships with rural communities, local leaders, and relevant stakeholders to understand their challenges and concerns
- Organize community outreach programs, workshops, and events to raise awareness
- Manage branding initiatives that resonate with rural communities
- Collaborate with government agencies, NGOs, and other relevant organizations to align marketing efforts

Skills: Rural Marketing, community engagement, Campaign Management, Brand Building

Experience: 3.00-7.00 Years

📌 Marketing Executive (Pune)
🏢 Biofuelcircle
📍 Pune