Key Responsibilities:

- Strategy Development: Develop and implement performance marketing strategies to achieve KPIs such as ROAS, CPA, and revenue targets.
- Team Leadership: Lead, mentor, and guide a team of digital marketing specialists, providing feedback, training, and performance optimization.
- Campaign Management: Plan, execute, and optimize campaigns across channels including PPC, SEM, social media, display advertising, email, and affiliate marketing.
- Budget Management: Allocate and manage digital advertising budgets to ensure cost efficiency and maximum ROI.
- Analytics and Reporting: Monitor campaign performance using analytics tools, track KPIs, and provide actionable insights to improve effectiveness.
- Conversion Rate Optimization: Continuously enhance landing pages, ad creatives, and user experiences to maximize conversions.
- A/B Testing: Conduct A/B tests to optimize ad copy, creatives, landing pages, and other campaign elements.
- Audience Targeting: Develop and refine targeting strategies to reach the most relevant and high-converting segments.
- Ad Tech Stack Management:



Stay updated on digital marketing tools and platforms and leverage them to enhance campaign performance.
- Competitor Analysis: Analyze competitors' marketing strategies to identify opportunities for improvement and differentiation.
- Collaboration: Work with product managers, content creators, designers, and developers to align marketing efforts with product launches and updates.

Qualifications:

- Bachelor's degree in Marketing, Business, or a related field (Master's preferred)
- Strong leadership and team management skills
- Proficiency in digital advertising platforms such as Google Ads, Facebook Ads, and LinkedIn Ads
- Expertise in data analytics and reporting tools (Google Analytics, data visualization tools)
- Experience with A/B testing and conversion rate optimization
- Robust analytical, problem-solving, and communication skills
- Knowledge of SEO and content marketing is a plus
- Certifications in digital marketing platforms (e.g., Google Ads) is a plus

Skills: social media advertising , Ppc, Sem, Cpa, Seo

Experience: 5.00-8.00 Years

📌 Performance Marketing Lead (Chandigarh)
🏢 ProofHub
📍 Chandigarh