Key Responsibilities

Campaign Execution & Automation

- Build, configure, and launch multi-channel campaigns in Marketo (email nurture flows, landing pages, forms, and programs).
- Implement and manage complex lead nurturing programs and automation workflows.
- Ensure campaigns adhere to brand guidelines, best practices, and data privacy regulations (GDPR, CCPA).

Email & Landing Page Management

- Develop engaging email communications with segmentation, personalization, A/B testing, and deliverability best practices.
- Design and optimize landing pages and forms to maximize conversion rates.

Data Management & CRM Integration

- Maintain Marketo data hygiene and ensure seamless Salesforce CRM integration.
- Support list imports, segmentation, and data enrichment.

Reporting & Analytics

- Track, analyze,



and report campaign performance metrics.
- Develop dashboards and provide actionable insights to stakeholders.

Collaboration & Continuous Improvement

- Work with cross-functional teams to align on campaign goals, messaging, and follow-up strategies.
- Recommend process improvements and leverage current Marketo features for efficiency.

Testing & Optimization

- Design and execute A/B tests for email subject lines, calls-to-action, landing page layouts, and other campaign elements.

Skills: Data Quality, Data Management, Trend Analysis, Campaign Management, Automation

Experience: 2.00-4.00 Years

📌 Marketing Operations Manager (India)
🏢 Sailpoint Technologies
📍 India