About the Role

We are looking for a creative and performance-driven Social Media & Digital Marketing Executive who can manage our social media presence while also running paid advertising campaigns to increase restaurant footfall, reservations, engagement, and brand awareness.

The role will primarily focus on Mia Cuccinna, along with digital marketing activities for Octaga's alcoholic beverage brands.

This is not only a content-posting role. The candidate will be responsible for planning and executing campaigns, running Meta Ads, analysing results, generating customer interest, and converting digital activity into actual restaurant visits and business growth.

Key Responsibilities: Social Media Management

- Manage Instagram, Facebook, Google Business Profile, and other relevant platforms.
- Develop and execute monthly content calendars and social media strategies.
- Create and publish engaging Reels, Stories, Posts, Carousels, and promotional content.
- Create content around food, cocktails, ambience, events, offers, music, experiences, and brand stories.
- Monitor comments, DMs, reviews, mentions, and customer interactions.
- Build and grow the online community for Mia Cuccinna.

Paid Advertising & Performance Marketing

- Plan, create, launch, and manage Meta Ads campaigns for Mia Cuccinna.
- Run campaigns specifically designed to increase restaurant footfall, table reservations, enquiries, event attendance, and customer engagement.
- Create different campaigns for:
- Weekend footfall
- Events and special nights
- New menu launches
- Offers and promotions
- Birthday/celebration bookings
- Table reservations
- Local area targeting
- Retargeting existing audiences
- Manage campaign budgets and optimise ads based on performance.
- Test different audiences, creatives, offers, captions, placements, and campaign objectives.
- Track CPC, CPM, CTR, reach, leads, enquiries, conversions, and cost per result.
- Regularly optimise campaigns to achieve better results and lower acquisition costs.
- Prepare weekly and monthly advertising performance reports.

Restaurant Growth – Mia Cuccinna

The candidate will be directly responsible for using digital marketing to bring more customers to the restaurant.

- Develop campaigns focused on increasing restaurant reservations and walk-ins.
- Promote weekend offers, events, cocktails, food specials, live music, and special experiences.
- Identify and target customers within the relevant local catchment area.
- Develop campaigns around occasions such as birthdays, anniversaries, date nights, corporate gatherings, and celebrations.




- Work with the restaurant team to create attractive offers and campaigns that can drive footfall.
- Track enquiries and reservations generated through social media and advertising.
- Analyse which campaigns generate actual customers and optimise accordingly.
- Build a strong local digital presence for Mia Cuccinna.

Content Creation & Campaigns

- Plan creative campaigns that combine content + paid advertising + restaurant promotions.
- Coordinate photoshoots and video shoots for food, cocktails, ambience, events, and products.
- Work with photographers, videographers, graphic designers, influencers, and agencies.
- Identify trending Reels, sounds, formats, and content opportunities.
- Create content that is attractive, premium, and designed to generate engagement and customer action.

Influencer & Local Marketing

- Identify relevant food, lifestyle, nightlife, hospitality, and Mumbai-based influencers.
- Plan influencer collaborations to increase restaurant awareness and footfall.
- Coordinate influencer visits, content deliverables, and campaigns.
- Explore local collaborations with creators, communities, businesses, and event partners.
- Track the performance and impact of collaborations.

Alcoholic Beverage Brands

- Manage digital communication for Octaga's alcoholic beverage portfolio.
- Develop brand awareness and lifestyle-focused campaigns.
- Coordinate product content, photoshoots, influencer collaborations, and digital campaigns.
- Support online brand-building initiatives while ensuring compliance with applicable laws, platform policies, and responsible alcohol marketing requirements.

Analytics & Reporting

- Track social media and advertising performance regularly.
- Monitor:
- Reach
- Engagement
- Followers
- Reel views
- Website/Profile visits
- Enquiries
- Reservations
- Leads
- Cost per lead/result
- Advertising spend
- Campaign ROI
- Prepare monthly reports with explicit results and recommendations.
- Identify what content and campaigns are actually bringing customers and improve future campaigns accordingly.

Candidate Requirements

- 2–4 years of experience in Social Media, Digital Marketing, Performance Marketing, Hospitality, F&B;,



Lifestyle, or Consumer Brands.
- Strong hands-on experience with Meta Ads Manager.
- Must know how to create, manage, monitor, and optimise paid campaigns.
- Experience running local-area campaigns for restaurants, cafés, bars, hotels, or lifestyle businesses will be highly preferred.
- Strong knowledge of Instagram, Facebook, Google Business Profile, and social media marketing.
- Good understanding of lead generation, conversions, retargeting, audience targeting, and campaign optimisation.
- Strong content creation and copywriting skills.
- Ability to understand customer behaviour and create campaigns that generate actual business.
- Knowledge of Canva, Meta Business Suite, Instagram Insights, and basic video-editing tools.
- Google Ads knowledge will be an added advantage.
- Experience in influencer marketing and local digital marketing will be preferred.
- Strong analytical, creative, and problem-solving skills.
- Ability to independently manage multiple campaigns and brands.

Key Performance Areas

The candidate will be expected to contribute towards:

Restaurant Footfall | Table Reservations | Event Attendance | Leads & Enquiries | Social Media Growth | Paid Ad Performance | Customer Acquisition | Brand Awareness | Engagement | Campaign ROI

What We're Looking For

We are looking for someone who understands that likes and followers alone are not enough.

The right candidate should be able to take an idea such as “Weekend at Mia Cuccinna”, create attractive content, run targeted advertisements, reach the right audience in Mumbai, generate enquiries/reservations, and ultimately bring customers to the restaurant.

The candidate should be creative enough to build the brand and performance-focused enough to generate business results.

Candidate Details

To proceed with your application, kindly share the following details:

- Name:
- Job Role Applied For: Social Media & Digital Marketing Executive
- Current Salary (Per Month): ₹
- Expected Salary (Per Month): ₹
- Notice Period: Immediate / 15 Days / 30 Days / 60 Days / 90 Days
- Current Location:
- Reason for Job Change:
- Total Years of Experience:
- Relevant Digital Marketing Experience:
- Restaurant / F&B; Marketing Experience:
- Meta Ads Experience:
- Monthly Ad Budget Handled:
- Previous Campaign Results / Performance:
- Portfolio / Previous Work:
- Availability for Interview:
- Contact Number:
- Updated Resume: Please share your latest CV

Pay: ₹20,000.00 - ₹35,000.00 per month

Work Location: In person

📌 Social Media & Digital Marketing Executive (India)
🏢 Octaga Green Power & Sugar
📍 India